https://www.facebook.com/LaysSTAX/app_261198570741077  -every Thursday night until December 18 they will be giving away Free Lay’s STAX Chips coupons during the Thursday night football game.  Each game will have a different trigger event for when the free coupon will go live:

Game Date Game Start Time (all times Eastern Time) Alert Trigger Event
September 11, 2014 8:25 p.m. First Scoring Play of the Game*
September 18, 2014 8:25 p.m. First Completed Pass of the Game
September 25, 2014 8:25 p.m. First Down of the Game**
October 2, 2014 8:25 p.m. First Scoring Play of the Game*
October 9, 2014 8:25 p.m. First Completed Pass of the Game
October 16, 2014 8:25 p.m. First Down of the Game**
October 23, 2014 8:25 p.m. First Scoring Play of the Game*
October 30, 2014 8:25 p.m. First Completed Pass of the Game
November 6, 2014 8:25 p.m. First Down of the Game**
November 13, 2014 8:25 p.m. First Scoring Play of the Game*
November 20, 2014 8:25 p.m. First Completed Pass of the Game
December 4, 2014 8:25 p.m. First Down of the Game**
December 11, 2014 8:25 p.m. First Scoring Play of the Game*
December 18, 2014 8:25 p.m. First Completed Pass of the Game