http://news.starbucks.com/article_display.cfm?article_id=271 -From Oct. 2 – 5 Participants can taste Colombia Starbucks VIA next to fresh-brewed Pike Place Roast and challenge themselves to guess which one is Starbucks VIA. Starbucks VIA Taste Challenge participants will receive coupon for a complimentary Tall brewed coffee on their next visit as well as an offer for $1 off a Starbucks VIA Ready Brew purchase.