http://www.newbelgium.com/pairswell.aspx

 open only to legal residents of ALASKA, ARKANSAS, ARIZONA, CALIFORNIA,
 COLORADO, GEORGIA, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, LOUISIANA
 MARYLAND, MICHIGAN, MINNESOTA, MISSOURI, MONTANA, NEBRASKA, NEVADA,
 NEW MEXICO, NORTH CAROLINA, NORTH DAKOTA, OREGON, SOUTH CAROLINA,
 SOUTH DAKOTA, TENNESSEE, TEXAS, VIRGINIA, WASHINGTON, WISCONSIN,
 WYOMING or the DISTRICT OF COLUMBIA who are age 21 or older at time of entry

 starts on or about 12:00:01 am Mountain Time (“MT”) on May 16, 2013 and ends 11:59:59 pm MT on September 2, 2013

 Pairs Well With People Contest on Twitter (2 Prizes): During the Promotion Period
 tweet a 140 character or less Pairs Well story and include the hashtag #PairsWell and
 @NewBelgium. Limit one entry per person.

 Pairs Well With People Photo Contest on Instagram (2 Prizes): During the Promotion
 Period take a photograph of your Pairs Well experience with your web-enabled iPhone or
 Android mobile telephone using the Instagram app, and tag it with the hashtag
 #PairsWell. Limit one entry per person

 GRAND PRIZES (22)/APPROXIMATE RETAIL VALUE (ARV): Each Grand Prize
 consists of a Limited Edition New Belgium Felt Cruiser Bike. Approximate Retail Value of each
 Grand Prize: $380.

May 23 11:59 pm