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Prize (one thousand [1,000] prizes to be awarded): One (1) Stella Artois “Oktobertheft” chalice. Approximate Retail Value (“ARV”) is $3.50. If winner cannot accept the prize as specified, prize will be forfeited and will be awarded to an alternate winner. Total ARV of all prizes is $3,500.00.Stellaartois.com/oktobertheft-rules