One (1) Grand Prize winner will receive a Five Hundred Dollar ($500) gift certificate to a participating supermarket. Three (3) First Prize winners will each receive Cabela’s Engraved 10-piece Kitchen Knife Set. Approximate Retail Value of each first prize is $120. llllllllllllTen (10) Runner-Up Prize winners will each receive a copy of The Healthy Beef Cookbook. Approximate Retail Value of each runner-up prize is $20. There will be one Runner-Up Prize winner selected from each of the participating stores.