http://www.scheelssports.com/webapp/wcs/stores/servlet/12Days?langId=-1&storeId=10001&catalogId=10001
2.Prize(s). The prize(s) that may be awarded to the eligible winner(s) are packages of products related to a different Scheels passion category for each day of the promotion. Items will be disclosed on scheels.com/12days by 9 a.m. of each new Contest day. Scheels will draw for one winner per package per day.