GRAND PRIZE: There will be one (1) grand prize (“Grand Prize”) awarded to Grand Prize Winner. Grand Prize will consist of the following: a twenty-five thousand dollar (“$25,000″) gift card redeemable at MR PORTER.COM and a Broncks bicycle from Bowery Lane Bicycles.. Estimated Retail Value (“ERV”) of Grand Prize is twenty-five thousand, six-hundred and ninty-five dollars ($25,695).
FIRST PRIZE: There will be ten (10) first prizes awarded (each a “First Prize” and together with “Grand Prize” shall be referred to herein as “Prize” or “Prizes”); one (1) First Prize will be awarded to each First Prize Winner. Each First Prize will consist of the following: one (1) Broncks bicycle from Bowery Lane Bicycles. ERV of First Prize is six hundred ninety-five dollars ($695). ERV of all First Prizes is six thousand nine hundred fifty dollars ($6,950).
ERV of all Prizes is thirty-two thousand, six hundred and forty-five dollars ($32,645).