https://www.goodyear.com/en_US/signature-shop/vault/GoodyearNationalTreasureHunt.html
The first 30 people to correctly enter the codeword and submit the form on Goodyear.com will be winners, and 3 of those 30 people will be Grand Prize winners.
There will be twenty-seven (27) standard prizes and three (3) grand prizes awarded in this Contest and distributed via identical, physical Cryptex Vaults. Twenty-seven (27) of the Cryptex vaults will contain standard prizes consisting of various Goodyear merchandise of varying value. Three (3) Cryptex Vaults will contain a grand prize of a certificate for the winner and one (1) companion to ride on a Goodyear Blimp originating at one of the Blimp hangars located at Wingfoot Lake, OH, Pompano Beach, FL, or Carson, CA. Each grand prize winner will select the location in which he or she wants to take the ride, and will also receive $3,000 for travel expenses to and from the hangar.