https://www.hersheyland.com/reeses-university/promotions
A total of five thousand twenty-eight (5,028) prizes will be awarded during the Promotion, as detailed below (one (1) Instant Win prize per winner):
One (1) Full-Ride cash prize, awarded in the form of a $25,000 check
Approximate Retail Value (“ARV”): $25,000
Two (2) Partial Scholarship cash prizes, each awarded in the form of a $10,000 check
ARV per prize: $10,000
Twenty-Five (25) Book Stipend cash prizes, each awarded in the form of a $500 check
ARV per prize: $500
Five Thousand (5,000) Coupons for a free REESE’S pack (up to 2.8 oz) with a maximum value of $2.60
ARV per prize: $2.60
The ARV all Promotion prizes is $70,500.00.