Heineken Coachella Photo Sweepstakes

https://www.heineken.com/us/coachella
Grand Prize 1: A trip for two to Coachella and includes the following:
Round-trip coach airfare* for two (2)
3-nights standard hotel accommodations
Two VIP 3-day tickets to Coachella
(ARV: $5000)
Grand Prize 2: A trip for two to Coachella and includes the following:
Round-trip coach airfare* for two (2)
3-nights standard hotel accommodations
Two VIP 3-day tickets to Coachella
(ARV: $5000)
(5) First Prizes: Two general admission 3-day tickets to Coachella for weekend (ARV: $858 for each) ARV of all available First Prize awards: $4,290.
(10) Second Prizes: Heineken-brand merchandise (ARV: $50 for each) ARV of all available Second Prize awards: $500.
ARV of all available prize awards: $14,790.