https://digitalbeerpromo.com/coorslightfootball

RULES: https://www.promorules.com/PL016090

ELIGIBILITY: This Promotion is offered only to legal residents of the fifty (50) United States and the District of Columbia who are at least twenty-one (21) years old at the time of participation.

PRIZES: SEE RULES, BASED ON KEYWORD/LOCATION

Keyword Eligible State(s)

CHILLON (the “National Keyword”) 50 US/DC

GREEN 50 US/DC

PMT 50 US/DC

PUNT 50 US/DC

BEERME 50 US/DC

KICKOFF AL

FIELDGOAL CO

GAME CO

RED GA

COORS ID

ORANGE IL

ENDZONE IN

TOUCHDOWN IN

BLACK IA

BLITZ IA

FALL IA

TROPHY CT, ME, MA, NH, RI, & VT

PURPLE MN

FOOTBALL MT

QUATERBACK MT

FIRSTDOWN NM

FLAG OR

TACKLE OR

CHILL NY, PA, & VT

GAMEDAY TX

TICKETS TX

EAGLE WA

RUSH WA

ZONE WA

SCORE WV

GORED WI

MILITARY 50 US/DC

  1. PRIZES, APPROXIMATE RETAIL VALUE (“ARV”), AND ODDS OF WINNING:

    1. Game Prizes:  The below Game prizes (as each described further beneath the chart) are available for either the National Game Prize Pool or a specific Local Keyword in accordance with the charts below (each, a “Game Prize”). No more than the total number of Game Prizes listed for the National Game Prize Pool or a Local Keyword will be awarded.

Keyword Cameo Video Fanny Pack Beanie Windbreaker Flag Bag Chair Sweatshirt Cooler Hat Socks Clock Overalls Gloves
CHILLON/ National Game Prize Pool 20, (4 awarded per month between 8/1/22 and 12/31/22) 63 0 0 0 0 0 62 0 7 0 14 0
BEERME 10 (awarded between 8/1/22 and 10/14/22) 37 0 0 0 0 0 42 0 3 0 8 0
GREEN 10 (awarded between 8/1/22 and 10/14/22) 36 0 0 0 0 0 42 0 3 0 7 0
PMT 5, (1 awarded per month between 8/1/22 and 12/31/22) 0 144 150 0 0 135 9 396 184 0 0 0
PUNT 0 23 0 0 0 0 137 5 0 0 0 0 0
PURPLE 0 200 408 0 0 50 150 0 0 0 0 46 0
BLACK 0 36 0 0 0 0 0 42 0 4 0 7 0
BLITZ 0 36 0 0 0 0 0 42 0 4 0 7 0
CHILL 1 (awarded between 8/1/22 and 10/14/22) 0 0 0 0 0 136 0 0 0 0 0 0
COORS 0 0 0 0 0 0 0 0 33 0 0 0 0
EAGLE 0 0 0 0 0 0 3 0 34 0 0 0 0
ENDZONE 0 0 48 0 25 0 0 0 0 0 0 0 0
FALL 0 35 0 0 0 0 0 42 0 3 0 7 0
FIELDGOAL 0 116 96 0 96 0 0 0 8 8 4 0 0
FIRSTDOWN 0 50 48 15 25 0 0 8 19 0 0 0 7
FLAG 0 0 0 0 0 0 0 0 31 0 0 0 0
FOOTBALL 0 148 48 58 48 0 0 0 19 0 5 0 0
GAME 0 96 96 0 96 0 45 3 11 7 6 0 0
GAMEDAY 10 (awarded between 8/1/22 and 10/14/22) 0 0 0 0 0 216 6 3 0 0 0 0
GORED 0 30 60 0 0 10 0 0 12 22 0 12 0
KICKOFF 10 (awarded between 8/1/22 and 10/14/22) 29 0 0 250 150 129 5 0 0 0 0 0
MILITARY 0 0 0 0 0 0 0 9 0 0 0 0 0
ORANGE 0 36 0 0 0 0 0 42 0 4 0 7 0
QUATERBACK 0 148 48 0 48 150 0 0 14 0 4 0 0
RED 10 (awarded between 8/1/22 and 10/14/22) 36 0 0 0 0 0 41 0 3 0 6 0
RUSH 0 5 0 0 0 0 0 10 0 0 0 0 0
SCORE 0 104 126 0 20 20 65 0 0 59 0 0 0
TACKLE 0 5 0 0 0 0 0 10 0 0 0 0 0
TICKETS 0 0 0 0 0 0 216 7 8 0 0 0 0
TOUCHDOWN 0 25 48 0 32 0 53 0 0 0 0 0 0
TROPHY 10 (awarded between 8/1/22 and 11/15/22) 36 0 0 0 0 0 41 0 3 0 7 0
ZONE 0 0 25 0 0 0 0 0 96 0 0 0 0

      1. Cameo Video Prizes (86 total):  Each “Cameo Prize” is a personalized Cameo Video (as defined in and pursuant to the terms of service and associated terms of Baron App, Inc. d/b/a Cameo (“Cameo”) as set forth at legal.cameo.com to which each entrant hereby agrees (the “Cameo Terms”) from a Sponsor-selected football personality (video details, including but not limited to specific content and duration, to be determined by Sponsor in its sole discretion). Eighty six (86) total Cameo Video Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Cameo Prize is $50. In the event the Sponsor-selected football personality is unavailable to award the Cameo Video Prize, Sponsor will substitute the Cameo Video Prize with $50, made payable to the winner.

PLEASE NOTE: for Keyword CHILLON, there will be five (4) Cameo Prizes available per month, based on the chart below to be won from August 1, 2022 to December 31, 2022. Game plays made after 11:59:59 PM CT on December 31, 2022 for Keyword CHILLON, there will be no more Cameo Video Prize available, but can still play for remaining prizes available for that Keyword.

Start Date 12:00 AM CT, Except for 8/1/22 End Date 11:59:59 PM CT Available Cameo Videos
8/1/22 8/31/22 4
9/1/22 9/30/22 4
10/1/22 10/31/22 4
11/1/22 11/30/22 4
12/1/22 12/31/22 4

PLEASE NOTE: for Keyword PMT, there will be one (1) Cameo Prize available per month based on the chart below to be won from August 1, 2022 to December 31, 2022. For Game plays made after 11:59:59 PM CT on December 31, 2022 for Keyword PMT there will be no more Cameo Video Prize available, but can still play for remaining prizes available for that Keyword.

Start Date 12:00 AM CT, Except for 8/1/22 End Date 11:59:59 PM CT Available Cameo Videos
8/1/22 8/31/22 1
9/1/22 9/30/22 1
10/1/22 10/31/22 1
11/1/22 11/30/22 1
12/1/22 12/31/22 1

PLEASE NOTE: for Keyword BEERME, GREEN, GAMEDAY, KICKOFF and RED, there will be ten (10) Cameo Prize available from August 1, 2022 to October 14, 2022. For Game plays made after 11:59:59 PM CT on October 14, 2022 for Keywords BEEME, GREEN, GAMEDAY, and RED, there will be no more Cameo Video Prize available, but can still play for remaining prizes available for that Keyword.

PLEASE NOTE: for Keyword TROPHY, there will be ten (10) Cameo Prize available from August 1, 2022 to November 15, 2022. For Game plays made after 11:59:59 PM CT on November 15, 2022 for Keyword TROPHY, there will be no more Cameo Video Prize available, but can still play for remaining prizes available for that Keyword.

PLEASE NOTE: for Keyword CHILL, there will be one (1) Cameo Prize available from August 1, 2022 to October 14, 2022. For Game plays made after 11:59:59 PM CT on October 14, 2022 for Keyword CHILL, there will be no more Cameo Video Prize available, but can still play for remaining prizes available for that Keyword.

      1. Fanny Pack Prizes (1,340 total): Each “Fanny Pack Prize” is a Coors Light-branded Fanny Pack. Size and style determined by Sponsor in its sole discretion. Fanny pack Prize may be co-branded with a local team associated with the Keyword used at entry. One thousand three hundred forty (1,340) total Fanny Pack Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Fanny Pack is $11.

      1. Beanie Prizes (1,195 total):  Each “Beanie Prize” is a Coors Light-branded knit hat. Size and style determined by Sponsor in its sole discretion. Beanie Prize may be co-branded with a local team associated with the Keyword used at entry. One thousand one hundred ninety-five (1,195) total Beanie Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Beanie Prize is $5.

      1. Windbreaker Prizes (223 total):  Each “Windbreaker Prize” is a Coors Light-branded windbreaker. Size and style determined by Sponsor in its sole discretion. Windbreaker Prize may be co-branded with a local team associated with the Keyword used at entry. Two-hundred twenty-three (223) total Windbreaker Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Windbreaker Prize is $70.

      1. Flag Prizes (640 total):  Each “Flag Prize” is a Coors Light-branded flag. Flag Prize may be co-branded with a local team associated with the Keyword used at entry. Six hundred forty (640) total Flag Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Flag Prize is $20.

      1. Bag Chair Prizes (380 total):  Each “Bag Chair Prize” is a Coors Light-branded folding chair and carrying bag. Style determined by Sponsor in its sole discretion. Bag Chair Prize may be co-branded with a local team associated with the Keyword used at entry. Three hundred eighty (380) total Bag Chair Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Bag Chair Prize is $38.

      1. Sweatshirt Prizes (1,285 total):  Each “Sweatshirt Prize” is a Coors Light-branded sweatshirt. Size and style determined by Sponsor in its sole discretion. Sweatshirt Prize may be co-branded with a local team associated with the Keyword used at entry. One thousand two hundred eighty-five (1,285) total Sweatshirt Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Windbreaker Prize is $23.

      1. Cooler Prizes (473 total):  Each “Cooler Prize” is a Coors Light-branded collapsible cooler. Style determined by Sponsor in its sole discretion. Cooler Prize may be co-branded with a local team associated with the Keyword used at entry. Four hundred seventy-three (473) total Cooler Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Cooler Prize is $3.40.

      1. Hat Prizes (684 total):  Each “Hat Prize” is a Coors Light-branded hat. Size and style determined by Sponsor in its sole discretion. Hat Prize may be co-branded with a local team associated with the Keyword used at entry. Six hundred eighty-four (684) total Sweatshirt Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Hat Prize is $3.85.

      1. Socks Prizes (314 total):  Each “Socks Prize” is a Coors Light-branded socks. Size and style determined by Sponsor in its sole discretion. Socks Prize may be co-branded with a local team associated with the Keyword used at entry. Three hundred fourteen (314) total Socks Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Socks Prize is $3.

      1. Clock Prizes (19 total):  Each “Clock Prize” is a Coors Light-branded clock. Style determined by Sponsor in its sole discretion. Clock Prize may be co-branded with a local team associated with the Keyword used at entry. Nineteen (19) total Clock Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Cooler Prize is $150.

      1. Overalls Prizes (128 total):  Each “Overalls Prize” is Coors Light-branded Bib Overalls. Size and style determined by Sponsor in its sole discretion. Overall Prize may be co-branded with a local team associated with the Keyword used at entry. One hundred twenty-eight (128) total Overalls Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Overall Prize is $52.

      1. Gloves Prizes (7 total):  Each “Gloves Prize” is Coors Light-branded Gloves. Size and style determined by Sponsor in its sole discretion. Gloves Prize may be co-branded with a local team associated with the Keyword used at entry. Seven (7) total Gloves Prizes will be available in the Promotion – allocated by Keyword prize pool as set forth above. The ARV of each Gloves Prize is $3.85.

    1. Sweepstakes Prizes:  

      1. National Sweepstakes Prizes (10 total): Each National Sweepstakes prize is a Cameo Call online video from a Sponsor-selected football personality (as defined in and subject to the Cameo Terms to which entrant hereby agrees, a “Cameo Call”) (call details, including but not limited to specific content and duration, to be determined by Sponsor in its sole discretion) (“National Sweepstakes Prize”). Ten (10) total National Sweepstakes Prizes will be available in the Promotion. The ARV of each National Sweepstakes Prize is 250

      1. TOUCHDOWN Local Sweepstakes Prizes (2 total): Each TOUCHDOWN Sweepstakes prize is two (2) tickets for the winner and one (1) guest who is 21 years of age or older to attend a regular season football home game in West Layfette, Indiana (“TOUCHDOWN Local Sweepstakes Prize”). Two (2) total TOUCHDOWN Local Sweepstakes Prizes will be available in the TOUCHDOWN Local Sweepstakes. The ARV of each TOUCHDOWN Sweepstakes Prize is $50.

      1. ENDZONE Local Sweepstakes Prizes (2 total): Each ENDZONE Local Sweepstakes prize is two (2) tickets for the winner and one (1) guest who is 21 years of age or older to attend regular season football home game on November 26, 2022, in West Bloomington, Indiana (“ENDZONE Local Sweepstakes Prize”). Two (2) total ENDZONE Local Sweepstakes Prizes will be available in the ENDZONE Local Sweepstakes. The ARV of each ENDZONE Local Sweepstakes Prize is $50.

      1. GAMEDAY Local Sweepstakes Prizes (6 total, 1 per entry period): Each GAMEDAY Sweepstakes prize is two (2) tickets for the winner and one (1) guest who is 21 years of age or older for a regular season football home game on the dates indicated in the chart below, in Fort Worth, Texas (“GAMEDAY Local Sweepstakes Prize”). Six (6) total GAMEDAY Local Sweepstakes Prizes will be available in the GAMEDAY Local Sweepstakes – One (1) per GAMEDAY Local Sweepstakes entry period. The ARV of each GAMEDAY Sweepstakes Prize is $200.

GAMEDAY Local Sweepstakes Entry Period Game Date
1 9/3/22
2 9/10/22
3 10/1/22
4 10/15/22
5 11/5/22
6 11/26/22

      1. TICKETS Local Sweepstakes Prizes (6 total, 1 per entry period): Each TICKETS Sweepstakes prize is two (2) tickets for the winner and one (1) guest who is 21 years of age or older for a regular season football home game in Denton, Texas and a signed football by a Sponsor-specific football player (“TICKETS Local Sweepstakes Prize”). Six (6) total ENDZONE Local Sweepstakes Prizes will be available in the ENDZONE Local Sweepstakes – One (1) per TICKETS Local Sweepstakes entry period. The ARV of each TICKETS Local Sweepstakes Prize is $200.

TICKETS Local Sweepstakes Entry Period Game Date
1 9/10/22
2 10/1/22
3 10/15/22
4 10/22/22
5 11/5/22
6 11/26/22

      1. TACKLE Local Sweepstakes Prizes (1 total): Each TACKLE Local Sweepstakes prize is four (4) tickets for the winner and three (3) guests who is 21 years of age or older to attend a regular season football home game in Eugene, Oregon on November 12, 2022 (“TACKLE Local Sweepstakes Prize”). One (1) total TACKLE Local Sweepstakes Prizes will be available in the TACKLE Local Sweepstakes – One (1) per TACKLE Local Sweepstakes entry period. The ARV of each TACKLE Local Sweepstakes Prize is $825.

      1. PURPLE Local Sweepstakes Prizes (4 total, 2 per entry period): Each PURPLE Local Sweepstakes prize is Two (2) tickets for the winner and one (1) guest who is 21 years of age or older to attend a regular season football home game in Minneapolis, Minnesota, on December 4, 2022 (for Entry Period 1) and December 18, 2022 (For Entry Period 2) (“PURPLE Local Sweepstakes Prize”). Four (4) total PURPLE Local Sweepstakes Prizes will be available in the PURPLE Sweepstakes – Two (2) per PURPLE Local Sweepstakes entry period. The ARV of each PURPLE Local Sweepstakes Prize is $900.

      1. ZONE Local Sweepstakes Prizes (2 total): Each ZONE Local Sweepstakes prize is four (4) tickets for the winner and three (3) guests who is 21 years of age or older to attend a regular season football home game in Seattle, Washington, on November 19, 2022. (“ZONE Local Sweepstakes Prize”). Two (2) total ZONE Local Sweepstakes Prizes will be available in the ZONE Local Sweepstakes – Two (2) per ZONE Local Sweepstakes entry period. The ARV of each ZONE Local Sweepstakes Prize is $1,240.

      1. RUSH Local Sweepstakes Prizes (1 total): Each RUSH Local Sweepstakes prize is two (2) tickets for the winner and one (1) guest who is 21 years of age or older to attend a regular season football home game in Pullman, Washington, on November 26, 2022. (“RUSH” Local Sweepstakes Prize”). Only (1) total RUSH Local Sweepstakes Prizes will be available in the RUSH Local Sweepstakes – One (1) per RUSH Local Sweepstakes entry period. The ARV of each RUSH Local Sweepstakes Prize is $635.

      1. FLAG Local Sweepstakes Prizes (1 total): Each FLAG Local Sweepstakes prize is two (2) tickets for the winner and one (1) guest who is 21 years of age or older to attend a regular season football home game in Pullman, Washington, on November 26, 2022. (“RUSH” Local Sweepstakes Prize”). Only (1) total RUSH Local Sweepstakes Prizes will be available in the RUSH Local Sweepstakes – One (1) per RUSH Local Sweepstakes entry period. The ARV of each RUSH Local Sweepstakes Prize is $635.

    1. Total ARV: The total ARV of all available prizes (“Prize” or “Prizes”) in the Promotion is $125,411.55.



Aug 1 3:06 am