Serta Countdown to Kickoff Sweepstakes

https://www.serta.com/blog/2015/01/25/countdown-to-kickoff-with-serta/
It’s seven days until the big game and Serta has seven days of prizes to give away! From January 26 through February 1, 2015, celebrate The Big Game with Serta by entering the Countdown to Kickoff Sweepstakes. We’re counting down by giving away a limited edition Serta Counting Sheep plush toy to one randomly selected winner every day. The winning team won’t be the only ones celebrating because during the game on February 1, one grand prize winner will be randomly selected to receive a Serta mattress of their choice!

To enter, participants are required to submit a photo on Twitter or Instagram showing how they are the biggest fan of their favorite football team. Examples might include:
• A pet decked out in your team’s colors
• Your collection of team jerseys
The photo must include #SertaCountdownToKickoff and #SertaSweeps in the caption.
Daily winners and the Grand Prize winner will be selected from all eligible Entries received during the respective Entry period in seven (7) random drawings.

Six (6) Daily Prizes: Each Daily Prize winner will receive one (1) Serta Counting Sheep Plushie. Approximate retail value (“ARV”) of each Daily Prize is $5.

One (1) Grand Prize: Grand Prize winner will receive one (1) Serta mattress set of the winner’s choice up to a value of $4,950 or less. Grand Prize also includes delivery to the Grand Prize winner’s residence. Grand Prize may be awarded through a gift card/gift certificate or voucher to a retailer near Grand Prize winner’s residence. ARV of Grand Prize is $4,950.
ARV of all prizes is $4,980.