DK Moshi Monsters Character Encyclopedia Sweepstakes

http://us.dk.com/static/cs/us/11/features/moshimonsters/splash.html
One Grand Prize winner will receive the Moshi Monsters Character Encyclopedia (Approximate Retail Value (“ARV”) = $19.00), the Moshi Monsters Ultimate Sticker Collection (ARV = $13.00), both published by DK Publishing, and the following items: Moshi Monsters big cuddle pillow (ARV = $28.00), Bobble Bots™ gift set and extra Moshling ($24.00) and the Moshi Monsters Nintendo® DS™ game, and game guide (ARV = $40.00). Total ARV of Grand Prize = $124.00.
 Ten (10) runner-up winners will each receive a copy of the Moshi Monsters Character Encyclopedia and the Moshi Monsters Ultimate Sticker Collection (ARV = $23.00).