Busch Busch Light ‘Reel in a Winner’ Game

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THE GAME: The Game invites entrants to submit a photo of him/herself with a Fish
Can and/or Fish Can Wrap (as described in Rule #4). For each Entry Period, photos
will be posted online for public viewing and will be judged by an independent panel of
judges (“Panel”) selected by Sponsor. Two (2) Finalists (each a “Finalist”) will be
selected for each Entry Period and will advance to the final round of judging to
determine the Grand Prize winner.

TO ENTER: During the Game Period, look for a Fish Can inside specially-marked
packages of Busch® or Busch Light® beer. Or, to download a substitute Fish Can
Wrap without making a purchase, visit www.busch.com (“Website”) during the Game
Period, look for the Game mention, and follow the online instructions to obtain a Fish
Can Wrap. Wrap the Fish Can Wrap around a non-alcoholic item (i.e., soda can or
glass) and secure the ends. Limit one (1) free Fish Can Wrap download per person per
day. To enter, visit www.busch.com, look for the Game mention, and follow the online
instructions to complete the online entry form and to upload a photo of yourself with the Fish Can and/or Fish Can Wrap (“Entry”). The Entry must include the Fish Can and/or Fish Can Wrap and entrant; and, at a minimum, entrant’s face must be included in the photo. All Entries must be received and recorded during the Game Period. No other form of entry is valid. Limit one (1) entry per person per day. See Rule #5 for additional Entry Guidelines. Entry must comply with these Official Rules. Sponsor reserves the right, but not the obligation, to review any Entry for violation of these Official Rules and may, at its sole discretion, reject, delete, or otherwise exclude an Entry for any reason, including without limitation, if the Entry contains any Prohibited Content (as defined in Rule #5) or any other commentary or material which Sponsor, in its sole discretion deems inappropriate. Non-winning entries will not carry forward to subsequent Entry Periods.

PRIZE DETAILS:
Grand Prize (1): A “Fishing Adventure Package” for winner and one (1) guest in Ridgedale, Missouri. Prize consists of round-trip coach air transportation (from gateway city nearest winner’s home), lodging for three (3) consecutive nights, ground transportation to/from airport/lodge and a fishing adventure consisting of a guided fishing trip for winner and guest. During the guided fishing trip, winner and guest may have the opportunity to “meet and greet” and fish with Kevin VanDam (subject to availability). Travel expected to occur between August 15, 2014 and November 1, 2014. Exact travel dates to be determined by Sponsor, in Sponsor’s sole discretion, at a later date and is subject to availability and change. Sponsor will provide rods, reels and bait and assist winner and his/her guest in securing their own fishing licenses. Winner and guest must travel on the same itinerary and on the dates specified by Sponsor or prize will be forfeited and awarded to an alternate winner (time
permitting). Winner and guest must comply with all travel requirements, which may
include, without limitation, presenting necessary identification (including driver’s license) at the time of travel. Flight schedules are subject to change without notice. Winner may be required to provide a credit card at time of hotel check-in. Any costs incurred due to changes to the original itinerary are solely the winner’s responsibility. Travel and accommodations are the Sponsor’s discretion and subject to availability and change. Ground transportation (other than as stated above), meals, gratuities and all other expenses not specified herein are solely winner’s responsibility. Approximate Retail Value (“ARV”): $3,500.00. Actual value depends on city/day/time of departure.

Finalist Prize (22, 2 per Entry Period; see Rule #2): One (1) pair of Costa Del Mar sunglasses and one (1) Yeti Cooler. ARV: $500.00.