The Cheesecake Factory Cheesecake Madness Sweepstakes

PRIZES: (1 prize is available to be awarded in each Round of the Promotion): The Prize for each of the first four Rounds consists of one (1) One Hundred Dollar ($100.00) “The Cheesecake Factory” complimentary e-gift card. The Prize for the fifth Round consists of one (1) Two Hundred and Fifty Dollar ($250.00) “The Cheesecake Factory” complimentary e-gift card (each a “Prize”, and collectively “Prizes”), subject to all terms of use stated on the gift card and all redemption terms of use which are available at www.thecheesecakefactory.com. The total ARV of all Prizes to be awarded in the Promotion is Six Hundred and Fifty Dollars ($650.00).ROUND ENTRY PERIOD SCHEDULE: The Facebook Entry Period, Mail-In Entry Period and Winner Selecion Date for each Round is set forth below (the “Round Entry Period Schedule”):

Round
Facebook Entry Periods
Mail-In Entry Periods
Winner Selection
Starts
Ends
Postmarked By
Received By
1
4:00 p.m. 3/20/14
9:00 a.m. 3/24/14
3/24/14
3/29/14
4/02/14
2
9:01 a.m. 3/24/14
9:00 a.m. 3/27/14
3/27/14
4/01/14
4/04/14
3
9:01 a.m. 3/27/14
9:00 a.m. 3/31/14
3/31/14
4/05/14
4/08/14
4
9:01 a.m. 3/31/14
9:00 a.m. 4/02/14
4/02/14
4/07/14
4/10/14
5
9:01 a.m. 4/02/14
9:00 a.m. 4/04/14
4/04/14
4/09/14
4/12/14
* Note (i) all times are stated in Pacific Standard Time, and (ii) the Winner Selection dates are approximate.

During each round of the Game, flavors of cheesecake will be matched-up against one-another with Facebook users voting for their favorite flavor. Winning flavors will advance to the next round of the Game, until an overall winning flavor of cheesecake is determined.