The Cheez-It™ Flip for Carl Text-to-Win Game

http://www.cheezitflipforcarl.com/Sweepstakes/Default.asp
3.HOW TO PLAY THE GAME. There are two (2) ways to play the Game:
a.TEXT MESSAGE GAME PLAY: During the Promotion Period, from your wireless phone, text the keyword “FLIP” to the short code 95495 (the “Short Code”). Each text message constitutes one (1) Game play. After sending your text message, you will receive a return text message indicating whether or not you are a winner, subject to verification. If you are a potential winner, your return text message will include a toll-free phone number and prize claim code to claim your prize. If a potential winner cannot be contacted within seventy-two (72) hours from the first attempted notification, the potential winner may forfeit the prize.
4.PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: Twenty-Five (25) Grand Prizes – A Carl Edwards’ Signature Flip MinoHD™* 60 min. Camcorder – ARV $199.99 ea. Total ARV of all prizes is $4,999.75.