JCPenney Instant win game

http://yahoo.promo.eprize.com/daytimenotime/?affiliate_id=2b
Code word for this week: Joy
Sweepstakes Prize: ONE (1) GRAND PRIZE: $2,500 JCPenney gift card. Odds of winning the Sweepstakes Prize depend on the number of eligible entries received during the Promotion Period.
Instant Win Game Prizes: TWO (2) FIRST PRIZES: $100 JCPenney gift card. FOUR (4) SECOND PRIZES: $75 JCPenney gift card. TWENTY-EIGHT (28) THIRD PRIZES: $50 JCPenney gift card. Odds of winning an Instant Win Game prize depend on the number of eligible Instant Win Game plays divided by the number of prizes available. Limit: One (1) Instant Win Game prize per person.
For All Prizes: Winners must comply with all terms and conditions of gift cards. No cash equivalent and all prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use. TOTAL RETAIL VALUE OF ALL PRIZES: $4,400.