Kellogg’s Win Gold Text-to-Enter Sweepstakes
TEXT MESSAGE ENTRY: During the Promotion Period, from your wireless phone, text the keyword “GOLD” to the short code 86677.
PRIZES: Two Hundred (200) Grand Prizes (ten (10) prizes for each Entry Period) – Each winner will receive a $50 Visa Gold Reward Card.
Total ARV of all prizes is $10,000
http://www.kelloggrewards.com/goldrules/