https://www.instagram.com/kilwins/reel/Da_QEqiMvYc/
One (1) Grand Prize: One (1) “Free Ice Cream for a Year” prize, awarded only in the form of a Kilwins eGift card loaded with the equivalent value of one (1) regular waffle cone per week for fifty-two (52) weeks. Approximate Retail Value (“ARV”): $650. Gift card is redeemable only at eligible brick-and-mortar store locations in the U.S. Stores excluded from gift card redemptions include the Kilwins stores in Cheboygan, MI; Mt. Pleasant, MI; and Big Rapids, MI.