General Mills Chase for the Charms Sweepstakes & Instant Win Game

http://generalmills.promo.eprize.com/charmchasers/
Each entrant may receive eight (8) Sweepstakes entries per day during the Promotion Period and eight (8) Instant Win Game plays total during the Promotion Period through any combination of the Charm Chaser App or Online methods of entry described above.

Prizes:
 Sweepstakes Prize: ONE (1) GRAND PRIZE : $10,000 worth of gold. Actual weight of gold will depend on the market value of gold when the Grand Prize winner is confirmed.

 Instant Win Game Prizes:
 ONE (1) FIRST PRIZE: The opportunity to be part of a future Lucky Charms animated commercial. Winner must submit a photograph, which will be used to create a character design that will be animated into the commercial. Winner will also receive a framed still of the character from the animated spot. Sponsor is not responsible if commercial production is delayed, postponed or cancelled for any reason, in which event that portion of prize is forfeited in its entirety and no substitution will be provided except as in Sponsor’s sole discretion. Approximate Retail Value (“ARV”): $500.

 TWENTY-FIVE (25) SECOND PRIZES: A customized cereal dispenser and a case of Lucky Charms. ARV: $75.

 NINETEEN (19) THIRD PRIZES: A case of Lucky Charms. ARV: $40.

 SEVENTY-FIVE (75) FOURTH PRIZES: A Charm Chasers T-shirt. Sponsor will select size of the t-shirt in its sole discretion. ARV: $20.