Nestle Purina PetCare Co. Purina Beneful Sweepstakes

http://wm6.walmart.com/purinabeneful.aspx?
GRAND PRIZE (1): One (1) Grand Prize will be awarded which will consist of:
 One (1) American Express Gift Card in the amount of $1,000. Approximate Retail Value (“ARV”) of the Grand Prize is $1,000.

FIRST RUNNER UP PRIZES (10): Ten (10) First Runner Up Prizes will be awarded, each prize consisting of:
 One (1) Beneful dry dog food for a year awarded in the form of twelve (12) Beneful coupons. ARV of each First Runner Up Prize is $239.88.

SECOND RUNNER UP PRIZES (250): Two Hundred and Fifty (250) Second Runner Up Prizes will be awarded, each prize consisting of:
 One (1) Beneful Baked Delights dog snacks 8.5 oz. pouch awarded in the form of a coupon. ARV of each Second Runner Up Prize is $4.99.

Total ARV of all prizes is $4,646.30.