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Grand Prize (1) – Free Better & Better toothpaste for life. One (1) Ritual (annual) toothpaste subscription for a single user for the duration of life or a maximum of sixty (60) years and one (1) toothpaste starter set. The prize approximate retail value or “ARV” is $60 per year, a combined ARV prize total of $3,593 ($4.99 per mo. X 12 mos. X 60 yrs).