Coors Light Explorer #FreeCoorsLight Spring Contest
https://www.facebook.com/coorslight?ref=br_tf
https://twitter.com/CoorsLight
HOW TO ENTER THE CONTEST: During the Contest Period, there are two (2) ways to enter:
A. An eligible entrant may enter the Contest by logging on to www.Facebook.co
i. Login with his/her Facebook account information;
ii. Compose a new Facebook Timeline post either as: (a) a response to the Sponsor’s call for entries post on its Page, or (b) a new independent Timeline post on the Page about how far the entrant will go for a chance to win free Coors Light for a year (“Timeline Post”);
iii. Include in the Timeline Post a video or photograph of how far the entrant will go for a chance to win free Coors Light for a year; and
iv. Include the hashtag #FreeCoorsLight.
B. An eligible entrant may enter the Contest by logging on to www.Twitter.com (the “Feed”). During the Contest Period, an entrant must follow the steps below to submit an entry:
i. Login with his/her Twitter account information;
ii. Become a follower of @CoorsLight (if not already following @CoorsLight);
iii. Compose a new tweet either as: (a) a response to the Sponsor’s call for entries post on the Feed, or (b) a new independent tweet about how far the entrant will go for a chance to win free Coors Light for a year;
iv. Include in the tweet a video or photograph of how far the entrant will go for a chance to win free Coors Light for a year; and
v. Include the hashtag #FreeCoorsLight.
Grand Prize (3): Three (3) Grand Prize Winners will each receive a Coors Light Refresherator and “free Coors Light for a year”, awarded as a total of twenty-four (24) 24-pack cases of Coors Light, where permitted by law, or in the form of a $500 pre-paid gift card (“Grand Prize”). If a Grand Prize Winner is a resident of Colorado, Florida, Idaho, Louisiana, Mississippi, Montana, Nebraska, Nevada, North Carolina, South Carolina, South Dakota, Wisconsin, or the District of Columbia, Sponsor may award “free beer for a year” as twenty-four (24) 24-pack cases of Coors Light, in Sponsor’s sole discretion.
There are three (3) Grand Prizes available in the Contest. The Approximate Retail Value (“ARV”) of each Grand Prize is $910.
First Prize (15): Fifteen (15) First Prize Winners will each receive a Coors Light cooler and a $50 pre-paid gift card (“First Prize”). There are fifteen (15) First Prizes available in the Contest. The ARV of each First Prize is $116.
Total ARV: The total ARV of all available prizes in the Contest is $4,470.
SELECTION OF WINNERS: After the conclusion of the Contest Period, all eligible Submissions will be judged by a panel of qualified judges comprised of Sponsor’s representatives (“Judges”). The Judges will score each Submission (“Judges Score”) according to the following weighted criteria: (i) Creativity: 30%; (ii) Originality 30%; and (iii) Representation of Trying Something New: 40%. The three (3) entrants whose Submissions receive the highest Judges Score will each be named a potential “Grand Prize Winner,” pending verification of eligibility and compliance with these Official Rules. The fifteen (15) entrants whose Submissions receive the next-highest Judges Scores will each be named a potential “First Prize Winner,” pending verification of eligibility and compliance with these Official Rules. In the event of any ties, the highest score in criterion (iii) – “Representation of Trying Something New” – will be used to break any ties. In the event there are still any ties, the tied entries will be judged again and the entry with the highest overall score in criterion (ii) – “Originality” – will be used to break any ties. If any winner is found to be ineligible or does not comply with these Official Rules, he/she will be disqualified and the entry with the next highest Judges Score will be named the potential winner. Administrator’s, Judge’s and Sponsor’s decisions shall be final and binding in all matters pertaining to the judging and selection of the winners. Each winner is considered a potential winner pending verification of his/her eligibility and compliance with these Official Rules. In no event will there be more than three (3) Grand Prize Winners and fifteen (15) First Prize Winners in the Contest.