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(a) Twenty-one (21) First Prize Winners: The First Prize Winners will receive the Ultimate Upgrade Gift Box (retail value $50.00) and an assortment of gear from The Insomniac Shop: Pin Set (retail value $9.99), Wavy Straw Sipper (retail value $14.99) and a Tote Bag (retail value $14.99) (“First Prize Winner”). The total estimated retail value of each First Prize Winner’s prize is eighty-nine dollars and ninety-seven cents ($89.97.)
(b) Grand Prize Winner (1): One First Prize Winner shall then be further selected to win a cookie catering package for such Winner, the contents of which shall be determined by Sponsor in its sole discretion and which shall have a maximum market retail value of three hundred twenty dollars ($320.00) (the “Grand Prize Winner”).