Kelloggs Win a Schwinn Instant Win Game

http://www2.kelloggs.com/schwinn/SchwinnRegistration.aspx
Use upc code 3800031837 for free entry to play
PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: One Hundred (100) Grand Prizes – Schwinn®** Bikes for the Family (to be awarded in the form of a $750 Target GiftCard which can be used towards the purchase of Schwinn®** bikes for winner and his/her family at a Target store) (ARV $750.00). Some assembly of bike may be required. Any expense related to the assembly of the bike is the sole responsibility of the winner. Five Hundred (500) First Prizes – A “Kellogg Character” Bike Reflector (ARV $5.00 ea.). Total ARV of all prizes $77,500.00