Doritos Brand Taco Bell Gold Hunter Instant Win Game

TWO WAYS TO PLAY:
 Text Message: To play the Game via Text Message, you must first obtain a Game Code. To obtain a Game Code, during the Game Period purchase any Meal Deal at a participating Taco Bell location and receive a specially-marked bag of DORITOS® Tortilla Chips. Look for the 9-digit product code below the “guaranteed fresh” statement on the front of the DORITOS® bag (each a “Game Code”). Once you have obtained a Game Code, use your mobile phone to text your Game Code (exactly as it appears on the front of the DORITOS® bag) to shortcode CHIPS (24477) to play for a chance to win a prize. You will receive a reply text message indicating whether or not you have won a prize (subject to verification).

 TOLL-FREE CALL: To play without making a purchase or sending a text message, call toll-free 1-800-352-1335, during the Game Period, and follow the automated instructions to play for a chance to win a prize. Callers will be required to provide their phone number, including their area code, and date of birth (as two digits for month, two digits for day, and four digits for year) to verify eligibility. At the completion of your Play, you will hear a voice message indicating whether or not you have won a prize (subject to verification).

Grand Prizes (147 total; 3 per Day): Winner receives $1,142.00 worth of gold coins. Approximate Retail Value (“ARV”): $1,142.00 each.

 First Prizes (1,029 total; 21 per Day): Winner receives $190.00 worth of gold coins. ARV: $190.00 each.

 Prize value is based on $1,661.00 per ounce gold value as of August 2, 2011. Gold value fluctuates. Winner may opt to receive a check for ARV of the prize in lieu of the gold coins. Total ARV of all prizes is $363,384.00.