Serta’s Mattress Pet Month Sweepstakes

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Got an adorable pet who’d love a brand new bed, courtesy of Serta? To celebrate Pet Wellness Month, Serta will be giving away a Memory Foam Couch Bolster Pet Bed or a Pillow Top Poly FIll Pet Bed to one lucky pet each week in October. To enter, participants must visit the Serta Facebook page and submit a photo of their pet matching the week’s theme:
• Week 1 – Sweetest Sleeping Pet
• Week 2 – Playful Pet
• Week 3 – Mischevious Pet
• Week 4 – Pet in Halloween Costume
There will be four (4) rounds total, one (1) round per week. Limit one entry per person, per round. Contest ends October 31, 2013.
WINNER SELECTION. At the end of the each Round, a qualified panel of judges will judge eligible entries received by the Closing Time of each respective Round on the basis of the following criteria:
Originality (45%): How creative and inventive was the content of entrant’s Entry?;
Relevance (45%): How relevant to the Contest theme is the Entry?; and
Composition of Photograph (10%): How well did the entrant compose the photograph?
Each Entry will then be awarded a score from 0 (poor) to 100 (perfect) in each category.

PRIZES. Four (4) Grand Prizes: Each Round Winner will receive the Winner’s choice of one (1) Serta Memory Foam Couch Bolster Pet Bed in Green or one (1) Serta Pillow Top Poly Fill Pet Bed in Mocha. Color of pet bed is subject to change and will be at the sole discretion of Sponsor. Approximate Retail Value (“ARV”) of Serta Memory Foam Pet Bed in Green is $99. ARV of Serta Pillow Top Pet Bed in Mocha is $69. ARV of all Grand Prizes ranges from $276 to $396.