DORITOS brand Crash the Super Bowl Ad Video Contest

https://apps.facebook.com/crashthesuperbowl/

Creative Assignment
 The creative assignment for the Contest (“Creative Assignment”) is as follows:
  Review the assets provided in the Toolkit on the Facebook App. These assets
 are provided solely for use in this Contest and may not be used for any other
 purpose.
  Get together your idea for a DORITOS® brand commercial to air during the
 broadcast of Super Bowl XLVII. Make it action-packed. Make it funny. Make it
 something you’ve never seen before. It’s up to you. Just make it awesome.
  Create and submit a 30-second spot featuring DORITOS® brand tortilla chips.
  Your Submission should be in commercial form consistent with these Official
 Rules.
 Judging Criteria
 Judging Criteria (“Judging Criteria”) is as follows:
  Originality and Creativity – 40%
  Adherence to Creative Assignment – 30%
  Overall Appeal – 30%
 Technical Requirements
  Video file must be submitted – the Video file(s) must be exactly 30 seconds in
 length and must not include copyrighted material other than what is provided by
 Sponsor in the Toolkit.
  Video file size should be kept at or under 100 MB for quicker upload/encoding
 time (Finalists may be asked to provide higher resolution files).
  Video files must be provided in one of the following file formats: .MPEG; .MOV;
 .AVI; or .WMV.

 SELECTION OF FINALISTS/GRAND PRIZE WINNERS: Five (5) finalist
 Submissions (each a “Finalist Submission”) will be selected by a judging process in
 which a qualified panel of judges (“Judges”) will evaluate each eligible Submission
 based on the Judging Criteria set forth above in Rule #3.

 The five (5) Finalist Submissions will be posted for Facebook users to
 vote for their favorite at the Facebook Page (http://www.facebook.com/DoritosUSA)
 starting on or after January 2, 2013 at 12:00:00 pm (noon) CT and ending on or around
 January 28, 2013 at 11:59:59 pm CT (“Voting Period”).

 PRIZE DETAILS:
 FIVE (5) FINALIST PRIZES: Each finalist prize (“Finalist Prize”) consists of $25,000
 (awarded in the form of a wire transfer or check, payable to Finalist) and a trip for the
 verified Finalist and one (1) eligible guest (“Finalist’s Guest”) to attend Super Bowl XLVII
 (“Game”) scheduled to occur on February 3, 2013 in New Orleans, Louisiana.
 Trip consists of round-trip coach air transportation for Finalist and Finalist’s Guest from a
 major gateway airport near Finalist’s residence within the U.S.; five (5) nights double occupancy hotel accommodations in New Orleans, Louisiana; two (2) tickets to the
 Game (ticket terms and conditions apply); and ground transportation to/from
 airport/hotel. Travel dates: January 30, 2013 – February 4, 2013.
 Approximate retail value (“ARV”) of each Finalist Prize is $31,000.

 TWO (2) CONTINGENT GRAND PRIZE BONUSES: The two (2) Grand Prize Winners’
 Submissions will be aired during the Super Bowl XLVII broadcast. Sponsor makes no
 representations or warranties about where/when Grand Prize Winners’ Submissions will
 air during the broadcast. There is no monetary value associated with the Grand Prize,
 however, in the event that a Grand Prize winner’s commercial is awarded one (1) of the
 top three (3) spots (including ties) according to the USA TODAY Super Bowl Ad Meter
 (the “Ad Meter”), that Grand Prize Winner will receive a bonus of $1,000,000 for landing
 in a #1 spot, or $600,000 for landing in a #2 spot, or $400,000 for landing in a #3 spot.
 Each Grand Prize Winner is only eligible for one (1) Grand Prize Contingent Bonus.

 The USA TODAY Super Bowl Ad Meter. Created in 1989, USA TODAY’s Ad Meter
 has been regarded as the most influential Super Bowl ad rating in the advertising
 industry. Criteria for the USA TODAY Ad Meter (“Ad Meter”) is determined solely by
 USA TODAY, which is not affiliated with this Contest in any way.

 THE MAXIMUM TOTAL ARV OF ALL PRIZES IN CONTEST IS: $2,205,000 (includes
 contingent bonus payments of up to $2,000,000 (in the event of a tie for 1st place on the
 USA TODAY Super Bowl Ad Meter by our Grand Prize Winners) and the optional
 Opportunity

 ONE (1) GRAND PRIZE OPTIONAL OPPORTUNITY: The one (1) Grand Prize
 Winner whose Submission ranks highest on the Ad Meter (the “Ad Meter Winner”) will
 be invitated to join movie director/producer Michael Bay and/or his associates (“Michael
 Bay and Associates”) on an unpaid independent contractor basis on the set of the next
 TRANSFORMERS movie (the “Movie”).

 In the event that the Ad Meter Winner is asked by Sponsor and/or Michael Bay and
 Associates to travel as part of the Opportunity, Ad Meter Winner’s reasonable and
 necessary travel expenses will be reimbursed by Sponsor, up to a cap of Twenty Five
 Thousand Dollars ($25,000). Any unused portion of the travel reimbursement budget
 will not be awarded to the Ad Meter Winner. Sponsor will manage the travel expenses
 and may require documentation of any and all expenditures submitted for
 reimbursement. The Opportunity is non-transferable and cannot be sold, transferred,
 auctioned or assigned to any third person.
 If the Ad Meter Winner accepts and successfully completes the Opportunity, as
 determined by Sponsor and Michael Bay and Associates, Sponsor will award Ad Meter
 Winner with an additional bonus of $50,000.