Coors Light Summer 2021 Promotion

https://www.coorslight.com/en-US/summer

1. HOW TO ENTER THE PROMOTION:  During the Promotion Period, an eligible entrant may scan the QR Code found on print materials or visit www.CoorsLightSummer.com (the “Website”) and enter his/her date of birth and one (1) of the following local keywords associated with the entrant’s jurisdiction of residence, if available (each, a “Keyword”). The Keyword field may be left blank. If an entrant enters a Keyword, he/she will be playing for prizes available in that specific Keyword’s prize pool, as further described in Section 4 of these Official Rules. If an entrant does not enter any Keyword, he/she will automatically be playing for prizes available in the “Coors Light National Prize Pool”, as further described in Section 4 of these Official Rules.

Keyword	State Eligibility
ARIZONA	AZ
BEACH	FL
BEER	NY
BEERME	50 US/DC
BOAT	FL
CHEERS	NM
CHILL	NC
COLORADO	CO
COORS	MS
FLOAT	GA, KY, TN & VA
FUN	SC
ILLINOIS	Select IL ZIP Codes – see Appendix for list
LAKES	MN
MONTANA	MT
OCEAN	AZ, CA, NV, NM & WA
POOL	AL, FL, LA, MS, NC, SC, TN & TX
POOLSIDE	NC & SC
REFRESH	50 US/DC
RELAX	NY
SAIL	ME, MA, NH, NY, VT, VA & WV
SHORE	DC, ME, MD, NH, NY, VT, VA & WV
SUMMER	NV
SUN	AL, FL, IN, KY, MD, MI, MO, NC, OH, SC & TN
SUNGLASSES	50 US/DC
SUNSHINE	WV
SWIM	AL, FL, GA, LA & MS
TEXAS	TX
UTAH	UT
VACATION	AL, LA & MS
WAVE	CA, ID, NV, OR & WA
WISCONSIN	WI

 

1. 1. Prizes:  The following prizes (as described further beneath the chart) are available for a specific Keyword in accordance with the chart below (each, a “Prize”).

Keyword Prize Pool	Sunglasses Prize	Backpack Cooler Prize	Towel Prize	Chair Prize	Hat Prize	Local Prizing
Coors Light National Prize Pool (no Keyword entered by participant)	350	150	475	25	1,500	None Offered
ARIZONA	10	10	100	0	144	AZ Chill T-shirt Prize: 100
BEACH	6	0	0	1	96	None Offered
BEER	75	65	100	100	0	None Offered
BEERME	15	30	40	30	480	None Offered
BOAT	2	0	0	1	60	None Offered
CHEERS	10	10	100	0	144	NM Chill T-shirt Prize: 100
CHILL	5	10	48	10	48	NC Chill T-shirt Prize: 50
COLORADO	50	25	0	0	0	CO Trucker Hat Prize: 24 CO T-shirt Prize: 48 CO Dog Bandana Prize: 12 CO Beverage Wrap Prize: 200
COORS	3	3	3	3	36	None Offered
FLOAT	17	0	0	0	96	None Offered
FUN	5	10	48	10	48	SC Chill T-shirt Prize: 50
ILLINOIS	2	0	0	0	0	Chicago Tumbler Prize: 100
LAKES	20	40	0	0	0	MN Insulated Beverage Holder Prize: 100 Fishing Shirt Prize: 60 MN Baseball Cap Prize: 144
MONTANA	5	5	20	5	24	None Offered
OCEAN	2	50	100	55	144	None Offered
POOL	4	4	12	8	180	None Offered
POOLSIDE	12	0	0	0	48	None Offered
REFRESH	2	20	0	0	0	None Offered
RELAX	2	50	100	25	120	None Offered
SAIL	2	75	300	100	120	None Offered
SHORE	2	75	200	50	120	None Offered
SUMMER	10	10	100	0	144	Las Vegas T-shirt Prize: 100
SUN	2	2	16	2	96	None Offered
SUNGLASSES	190	0	0	0	0	None Offered
SUNSHINE	10	10	50	10	48	None Offered
SWIM	10	6	0	0	0	None Offered
TEXAS	50	0	50	0	48	None Offered
UTAH	5	3	20	5	24	None Offered
VACATION	10	5	0	5	108	None Offered
WAVE	2	50	125	55	156	None Offered
WISCONSIN	20	20	0	0	0	WI Inflatable Cooler Prize: 75 WI Insulated Beverage Holder Prize: 75 WI Fishing Hat Prize: 100

1. 1. 1. Sunglasses Prize:  Each Sunglasses prize includes a pair of sunglasses and hard case. The ARV of each Sunglasses prize is $204.

1. 1. 1. Backpack Cooler Prize:  Each Backpack Cooler prize is a Coors Light-branded backpack cooler. The ARV of each Backpack Cooler prize is $89.

1. 1. 1. Towel Prize:  Each Towel prize is a Coors Light-branded beach towel. The ARV of each Towel prize is $20.

1. 1. 1. Chair Prize:  Each Chair prize is a Coors Light-branded folding beach chair. The ARV of each Chair prize is $59.

1. 1. 1. Hat Prize:  Each Hat prize is a Coors Light-branded baseball cap. The ARV of each Hat prize is $15.

1. 1. 1. AZ Chill T-shirt Prize:  Each AZ Chill t-shirt prize is a Coors Light-branded “Keeping Arizona Chill” t-shirt. One hundred (100) total AZ Chill T-shirt prizes are available in the Promotion. AZ Chill T-shirt prizes are only available in the ARIZONA Keyword prize pool. The ARV of each AZ Chill T-shirt prize is $8.

1. 1. 1. NM Chill T-shirt Prize: Each NM Chill t-shirt prize is a Coors Light-branded “Keeping New Mexico Chill” t-shirt. One hundred (100) total NM Chill T-shirt prizes are available in the Promotion. NM Chill T-shirt prizes are only available in the CHEERS Keyword prize pool. The ARV of each NM Chill T-shirt prize is $8.

1. 1. 1. NC Chill T-shirt Prize:  Each NC Chill t-shirt prize is a Coors Light-branded “Keeping North Carolina Chill” t-shirt. Fifty (50) total NC Chill T-shirt prizes are available in the Promotion. NC Chill T-shirt prizes are only available in the CHILL Keyword prize pool. The ARV of each NC Chill T-shirt prize is $5.50.

1. 1. 1. CO Trucker Hat Prize:  Each CO Trucker Hat prize is a Coors Light-branded trucker hat. Twenty-four (24) CO Trucker Hat prizes are available in the Promotion. CO Trucker Hat prizes are only available in the COLORADO Keyword prize pool. The ARV of each CO Trucker Hat prize is $9.09.

1. 1. 1. CO T-shirt Prize:  Each CO T-shirt prize is a Coors Light-branded t-shirt. Forty-eight (48) CO T-shirt prizes are available in the Promotion. CO T-shirt prizes are only available in the COLORADO Keyword prize pool. The ARV of each CO T-shirt prize is $10.39.

1. 1. 1. CO Dog Bandana Prize:  Each CO Dog Bandana prize is a Coors Light-branded dog bandana. Twelve (12) CO Dog Bandana prizes are available in the Promotion. CO Dog Bandana prizes are only available in the COLORADO Keyword prize pool. The ARV of each CO Dog Bandana prize is $5.

1. 1. 1. CO Beverage Wrap Prize:  Each CO Beverage Wrap prize is a Coors Light-branded beverage wrap. Two hundred (200) CO Beverage Wrap prizes are available in the Promotion. CO Beverage Wrap prizes are only available in the COLORADO Keyword prize pool. The ARV of each CO Beverage Wrap prize is $3.

1. 1. 1. SC Chill T-shirt Prize:  Each SC Chill t-shirt prize is a Coors Light-branded “Keeping South Carolina Chill” t-shirt. Fifty (50) total SC Chill T-shirt prizes are available in the Promotion. SC Chill T-shirt prizes are only available in the FUN Keyword prize pool. The ARV of each SC Chill T-shirt prize is $5.50

1. 1. 1. Chicago Tumbler Prize:  Each Chicago Tumbler prize is a Coors Light and Chicago-branded tumbler. One hundred (100) Chicago Tumbler prizes are available in the Promotion. Chicago Tumbler prizes are only available in the ILLINOIS Keyword prize pool. The ARV of each Chicago Tumbler prize is $11.99.

1. 1. 1. MN Insulated Beverage Holder Prize:  Each MN Insulated Beverage Holder prize is an insulated beverage holder. One hundred (100) MN Insulated Beverage Holder prizes are available in the Promotion. MN Insulated Beverage Holder prizes are only available in the LAKES Keyword prize pool. The ARV of each MN Insulated Beverage Holder prize is $30.

1. 1. 1. Fishing Shirt Prize:  Each Fishing Shirt prize is a UV-protection fishing shirt. Sixty (60) Fishing Shirt prizes are available in the Promotion. Fishing Shirt prizes are only available in the LAKES Keyword prize pool. The ARV of each Fishing Shirt prize is $45.

1. 1. 1. MN Baseball Cap Prize:  Each MN Baseball Cap prize is a Coors Light-branded baseball cap. One hundred and forty-four (144) MN Baseball Cap prizes are available in the Promotion. MN Baseball Cap prizes are only available in the LAKES Keyword prize pool. The ARV of each MN Baseball Cap prize is $15.

1. 1. 1. Las Vegas Chill T-shirt Prize:  Each Las Vegas Chill t-shirt prize is a Coors Light-branded “Keeping Las Vegas Chill” t-shirt. One hundred (100) total Las Vegas Chill T-shirt prizes are available in the Promotion. Las Vegas Chill T-shirt prizes are only available in the SUMMER Keyword prize pool. The ARV of each Las Vegas Chill T-shirt prize is $8.

1. 1. 1. WI Inflatable Cooler Prize:  Each WI Inflatable Cooler prize is a Coors Light-branded inflatable cooler. Seventy-five (75) WI Inflatable Cooler prizes are available in the Promotion. WI Inflatable Cooler prizes are only available in the WISCONSIN Keyword prize pool. The ARV of each WI Inflatable Cooler prize is $80.

1. 1. 1. WI Insulated Beverage Holder Prize:  Each WI Insulated Beverage Holder prize is a Insulated Beverage Holder. Seventy-five (75) WI Insulated Beverage Holder prizes are available in the Promotion. WI Insulated Beverage Holder prizes are only available in the WISCONSIN Keyword prize pool. The ARV of each WI Insulated Beverage Holder prize is $30.

1. 1. 1. WI Fishing Hat Prize:  Each WI Fishing Hat prize is a Coors Light-branded fishing hat. One hundred (100) WI Fishing Hat prizes are available in the Promotion. WI Fishing Hat prizes are only available in the WISCONSIN Keyword prize pool. The ARV of each WI Fishing Hat prize is $8.

For all Prizes, sizes and styles will be selected by Sponsor in its sole discretion. No more than the total number of Prizes listed for a Keyword prize pool will be awarded.

1. Total ARV:  The total ARV of all Prizes is $403,877.88.