My Coke Rewards Essence Music Festival Sweepstakes & Instant win Game

http://www.mycokerewards.com/instant-wins/mcr-essence-music-festival-sweepstakes-and-instant-win/17477?
Click section 5c in the rules for a free entry
1 GRAND PRIZE: A trip package for 4 to New Orleans, LA and the opportunity for winner and guests to attend the Essence Music Festival from July 6 – 8, 2012 (the “Event”). Prize package consists of round trip, coach-class air transportation for 4 from a major airport near winner’s home (determined by Sponsor in its sole discretion); round trip ground transportation between airport and hotel and between hotel and Event; 3 nights’ accommodations at Sponsor’s choice of hotel (two rooms, double occupancy); 4 tickets to the Event (seat locations to be determined by Sponsor in its sole discretion); and $1,200 in spending money. Approximate Retail Value (“ARV”): $10,000.

Instant Win Game Prizes:

31 FIRST PRIZES (1 per calendar day of the Promotion Period): An eReader, all features determined by Sponsor, in its sole discretion. ARV: $199. The ARV of electronic prizes is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules and the date the prize is awarded or redeemed.

155 SECOND PRIZES (5 per calendar day of the Promotion Period): A $25 gift card, terms and conditions apply. ARV: $25.

TOTAL ARV OF ALL PRIZES: $20,044. Limit: 1 Instant Win and 1 Sweepstakes prize per person.