Purina Tidy Cats Pet Projects Design Challenge

http://www.tidycats.com/PetProjects/Default.aspx
TO ENTER: Create an original video showing your original and innovative “Pet Project”, which can be anything from a creative cat invention to crafty cat décor that you created for the home you share with your cat(s). The video should be no longer than two minutes and explain 1) why and how the “Pet Project” was created, and 2) shows how the “Pet Project” enhances your life with your cat(s).

PRIZES:
 TWO (2) GRAND PRIZES: Each winner will receive a $10,000 cash award paid in the form of a check, as well as a trip to New York City for two including roundtrip coach class airfare for winner and one guest from a major airport near winner’s home to New York City, a one night stay for winner and one guest at a New York City area hotel chosen by the Sponsor (standard room, double occupancy) and ground transportation to and from the airport in New York City. All other costs of trip not specified herein, including but not limited to meals while traveling, airline baggage fees and gratuities, are the sole responsibility of the winner. If the winner prefers not to fly – or lives within 250 miles of New York, a travel stipend of $1,000.00 will be awarded in lieu of the airfare. Approximate retail value of each Grand Prize: $14,000.00. (Total ARV: $28,000.00)

 EIGHT (8) RUNNER-UP PRIZES: Each Runner-Up will receive $500.00 check. Total ARV: $4,000.00

 All 20 Finalists will receive a one year supply of Tidy Cats® brand Cat Litter awarded as 13 coupons which may each be redeemed for a 27 lb. pail of Tidy Cats® brand Cat Litter Premium Scoop (value up to $13.99 each). Total ARV: $3,637.40

 Total value of all prizes: $35,637.40