Serta’s ComfortSutra Contest

http://www.serta.com/promotions/comfortsutra-selfie-contest
Twitter Entry: Enter via Twitter by following @Sertamattresses on Twitter and sharing a photo of a selfie which includes a Serta mattress and a statement in 140 characters or less describing how the entrant “gets comfortable.” Entries must also include the hashtags #SertaComfortSutra and #Entry.

LIMIT ON ENTRIES. Limit one (1) Entry per person, per calendar day, per method of entry.

WINNER SELECTION. At the end of the each Round, a qualified panel of judges will judge eligible entries received by the Closing Time of each respective Round on the basis of the following criteria:

• Originality (25%): How creative and inventive was the content of entrant’s Entry?;
• Product Showcase (25%): How relevant to the Contest theme is the Entry?;
• Composition of Photograph (25%): How well did the entrant compose the photograph?; and
• Overall Impact (25%): How well did the entrant feature the Serta mattress in the photograph?

Each Entry will then be awarded a score from 0 (poor) to 100 (perfect) in each category. Sponsor will weight and tally all of the scores for each entry and then rank them according to cumulative score. The winners will be selected based on these rankings. The entrant with the highest overall score will the provisional Grand Prize winner.

One (1) Grand Prize- Grand Prize winner will receive a the “Serta Comfort for Life” package which includes a bedroom makeover with the mattress of Grand Prize winner’s choice and a new Serta mattress every five (5) to seven (7) years (up to a maximum of 10 mattresses). Winner may select mattress size, comfort level and base type. Grand Prize includes delivery to Grand Prize winner’s home. Grand Prize may be awarded through a gift card/gift certificate or voucher redeemable at a retailer near Grand Prize winner’s residence. Bedroom makeover includes consultation with an interior designer local to winner’s place of residence, and cosmetic/design changes only. Choice of interior designer is at the sole discretion of Sponsor. Maximum Approximate Retail Value (“ARV”) of Grand Prize is $15,000.