My Coke Rewards Big Game Challenge Instant Win Game

http://www.mycokerewards.com/instant-wins/big-game-challenge-instant-win-game/12577

c. Alternate Method of Entry: During the Promotion Period, go to rule 5b, click on the link and follow the instructions to play the Instant Win Game. You will automatically receive 1 Instant Win Game play and advance to the Instant Win Game Page where you will be instantly notified if you are a potential winner of 1 of the Instant Win Game prizes.
Prizes: 6 GRAND PRIZES (1 per Week): A 3D HDTV. Approximate Retail Value (“ARV”): $2,200. The ARV is subject to prize fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules and the date the prize is awarded or redeemed. 43 FIRST PRIZES (1 per Day): Coke Zero, Ritz and Wheat Thins for a year. Prize will be awarded as 52 coupons for a free 24-pack of Coke Zero, 52 coupons for a free package of Ritz Crackers (12.25 oz – 16 oz) and 52 coupons for a free package of Wheat Thins (12.5 oz – 16 oz). ARV: $690.04. 1,032 SECOND PRIZES (1 per hour): $50 Visa gift card. Terms and conditions apply. ARV: $50. For all prizes: Winners are responsible for all federal, state and local taxes and fees associated with prize receipt and/or use. Prizes consist of only those items specifically described as part of the prize. No substitution, exchange or transfer of prize by winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. Odds of winning an Instant Win Game Prize depend on the number of prizes available divided by the number of eligible Instant Win Game plays. TOTAL ARV OF ALL PRIZES: $81,271.72.