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Dairy Queen Oreo Blizzard 100 Sweepstakes

www.dq.com/oreo
Each time a Promotion Team Member submits a valid “check-in” at a DQ Location in accordance with these Official Rules, such person’s Promotion Team will receive one (1) check-in credit (a “Check-in Credit”). Once a Promotion Team accumulates one hundred (100) Check-in Credits, that Promotion Team will be eligible for and automatically entered into the Grand Prize Drawing (“Grand Prize Drawing”). No more than (1) Check-in Credit will be awarded to any individual Promotion Team Member in connection with such person’s “check-in” at any single DQ Location during the same calendar day.

Prizes No. Potential Winners Total ARV  $5 DQ Gift Card 200 First 200 individual Promotion Team Members and/or mail-in participants to receive ten (10) Check-in Credits $1,000.00  $25 DQ Gift Card 120 All Promotion Team Members from the one (1) Promotion Team, or the one (1) mail-in participant, selected at the random drawing occurring semi-monthly during the Promotion Period from among all Promotion Teams and mail-in participants receiving at least 1 Check-in Credit during the week of the applicable drawing. $3,000.00  $100 DQ Gift Card 24 One (1) Promotion Team, or the one (1) mail-in participant, selected each calendar week during the Promotion Period by random drawing from among all Promotion Teams and mail-in participants receiving at least 1 Check-in Credit during the week of the applicable drawing. One (1) prize will be awarded to the Promotion Team or mail-in participant. $2,400.00  $150 worth of DQ-brand Merchandise 6 One (1) Promotion Team, or the one (1) mail-in participant, selected at any one (1) of six (6) random monthly drawings conducted during the Promotion Period from among all Promotion Teams and mail-in participants receiving at least 1 Check-in Credit during the month of the applicable drawing. One (1) prize will be awarded to the Promotion Team or mail-in participant. $900.00  $150 worth of Oreo-brand Merchandise 6 One (1) Promotion Team, or the one (1) mail-in participant, selected at any one (1) of six (6) random monthly drawings conducted during the Promotion Period from among all Promotion Teams and mail-in participants receiving at least 1 Check-in Credit during the month of the applicable drawing. One (1) prize awarded to the Promotion Team or mail-in participant. $900.00  $250 DQ Gift Card 10 All Promotion Team Members from the one (1) Promotion Team, or the one (1) mail-in participant, selected by random drawing conducted during the Promotion Period from among all Promotion Teams and mail-in participants receiving at least 1 Check-in Credit during the Promotion Period. $2,500.00  $100,000 Grand Prize 1 One (1) Promotion Team, or the one (1) mail-in participant, selected at the Grand Prize Drawing occurring on or about September 20, 2012 from among all Promotion Teams and mail-in participants receiving at least 100 Check-in Credits during the Promotion Period. One (1) Grand Prize awarded to the Promotion Team or the mail-in participant. $100,000.00

The approximate retail value of all Prizes awarded in connection with the Promotion is $110,700.00 in local currency.

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