Stella Rosa The Wish Upon a Stella Rosa Contest

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PRIZES/APPROXIMATE RETAIL VALUE (“ARV”): Wish Prizes: There are (20) Wish Prizes available to be won. The Wish Prize includes a prize package of items, services, donation or other components (the “Wish Package”) that will fulfill the Wish winner’s wish, as interpreted and determined by Sponsor in its sole discretion. Winner will not be given a choice of prizes and may not change the Prize as offered. Maximum ARV of each Wish Prize: Up to a $500 value. Total ARV of all prizes available to be won: $20,000.

JUDGING AND WINNER DETERMINATION: All eligible Entries received during the Contest Entry Period will be reviewed by a panel of judges selected by the Sponsor by or around the last week of each month the contest is running, who shall use the criteria set forth below for each Wish and Essay to determine potential prize winners. The eligible Entries will be graded based on the following pre-determined set of criteria:

1.Wish Judging Criteria:

o How will the Wish impact/improve the recipient’s life: 20%

o Originality/Creativity of Wish: 20%

o How Realistic the Wish is in relation to the maximum ARV for the corresponding Wish prize: 10%

2. Essay Judging Criteria: Emotional Draw of Reason provided in Essay:

30% for Connection to Theme: 20% For complete entry, your Wish will be scored based on the Wish Judging Criteria and the Essay will be scored based on the Essay Judging Criteria above. An Entry’s Wish, will each receive a separate total score based on the total of the Wish Judging Criteria score and the Essay Judging Criteria score for that Entry.