http://chickenofthesea.com/100/name-the-mermaid
Prizes and Approximate Retail Values:
One (1) Grand Prize of $10,000 awarded by check, Approximate Retail Value (“ARV”) $10,000.
Ten (10) First Place Winners will receive Chicken of the Sea® Seafood for a year (awarded as a check for $145).
Twenty (20) Second Place Winners will each receive a Chicken of the Sea branded premium item, ARV $5.
There are a total of thirty-one (31) prizes available with a total ARV of all prizes of $11,550.