THE MATCHBOX HEROES WANTED PROMOTION

Visit http://apps.facebook.com/matchboxheroeswanted (“Website”) and follow the online instructions to enter the Promotion including but not limited to the following: Entrant must take one (1) photo of his/her child who is between the ages of 3 and 10 dressed up as their favorite real-life hero (no comic hero or of a character that is trademarked) with a caption (not exceeding 140 characters) explaining why they are a true Matchbox® hero and upload the one (1) photo or a scanned image (“Photo”) to the Website by following the online instructions including but limited to submitting the registration page (collectively “Entry”). Any Entry consisting of a Photo inspired by a comic hero or of a character that is trademarked at Sponsor’s and/or Judges’ discretion will be disqualified from the Contest. Entrant will receive an e-mail from the Sponsor once entry is deemed valid. You may only submit one (1) Section 8: You may only submit one (1) Photo and it must be a minimum size of 300 x 300 pixels and must be in one of the following file formats: jpeg, jpg or png. Each Photo must consist of one (1) Child only. Entries consisting of Photo with multiple children will be disqualified. Entries generated by script, macro or other automated means will be void. Limit: One Entry per Entrant per Child throughout the Promotion Entry Period. If an Entrant submits multiple Entries for the same Child, only the first such submission will be accepted and the rest will be void. Proof of submission does not constitute proof of receipt. Each valid Entry will be entered into the random drawing for the Weekly Period such Entry was received and will be judged for the Grand Prize. All non-winning Entries for each Weekly Period will be entered into all subsequent Weekly Period drawings if applicable. If there are not enough Weekly Entries received for any given Week to award all Weekly Prizes, non-winning Entries from the following or previous Weekly Period(s) will be used to award such prizes. All Entries become the sole property of the Sponsor and will not be

 ENTRY CONDITIONS: Each Entry must be the Entrant’s own original work, must not have been previously published, must not have won previous awards and must be in keeping with the Sponsor’s image, as determined by Sponsor in its sole discretion. In addition, Entries must not infringe the copyrights, trademarks, or other intellectual property rights of any person or entity, be offensive or inappropriate, as determined by the Sponsor in its sole discretion, defame or invade publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any person’s personal or property rights or any other third-party rights. If an Entry contains the names or likenesses of any third party, the Entrant is responsible for obtaining, prior to submission of the Entry, all rights, releases and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules. Sponsor reserves the right to request proof of such rights, releases and permissions in a form acceptable to Sponsor from any Entrant at any time. Failure to provide such proof may, if requested, result in the Entry being voided. By submitting an Entry, Entrant warrants and represents that s/he and any persons who are identifiable in the Entry consent to the submission and use of the Entry in the Promotion and to its use as otherwise set forth herein.

 RANDOM DRAWING FOR WEEKLY PRIZES: Random Drawings to select Weekly Prize Winners will be conducted by Administrator whose decisions are final. Weekly Prize Drawings will be conducted within fourteen (14) days from the end date of each Weekly Period from among all valid Entries.

 GRAND PRIZE JUDGING: Round 1 Judging: Eligible Entries received during the Entry Period will be judged by a panel of judges (“Judges”) selected by Sponsor in its sole discretion. The Judges will score all Entries based on the following criteria: Suitability to represent the Matchbox® brand (50%); Creativity (25%); and Originality (25%). The judging criteria are to be applied in the sole discretion of the Sponsor and the individual judges. The top ten (10) eligible Entries that receive the highest percentage (“Score”) will be considered as the Finalists (“Finalists”). Round 2 Judging: A different panel of judges selected by Sponsor in its sole discretion will score the Finalist Entries based on the following criteria: Suitability to represent the Matchbox® brand (50%); Creativity (25%); and Originality (25%). The judging criteria are to be applied in the sole discretion of the Sponsor and the individual judges. The top Finalist that receives the highest percentage (“Score”) will be considered as the Potential Grand Prize Winner.

 GRAND PRIZE NOTIFICATION: The potential Grand Prize Winner will be notified by telephone, mail or e-mail within approximately 5 business days from the date they are confirmed. Return of prize notification as undeliverable, failure to sign and return any requested documentation within seven (7) days of issuance, Sponsor’s inability to contact Potential Grand Prize Winner within a reasonable time period or noncompliance with these Official Rules by Potential Grand Prize Winner will result in disqualification. In the event of a disqualification, the Grand Prize may be awarded to the next runner-up assuming that Entrant completes all the necessary steps set forth herein in Sponsor’s sole discretion

 WEEKLY PRIZE NOTIFICATION: The potential weekly winners will be notified by telephone, mail or e-mail within approximately 5 business days from the date they are selected. Return of prize notification as undeliverable, failure to sign and return any requested documentation within seven (7) days of issuance, Sponsor’s inability to contact Potential Weekly Prize Winner within a reasonable time period or noncompliance with these Official Rules by Potential Weekly Prize Winners will result in disqualification.
 PRIZES AND THEIR APPROXIMATE RETAIL VALUES (“ARV”): One (1) Grand Prize Winner will receive a $60,000 Scholarship for their Child whose picture is on the winning Entry. The Grand Prize Winner will receive one (1) $15,000 cash stipend (awarded as a check in his/her name) to help defray payment of income and sales taxes payable as a result of winning the Grand Prize. Grand Prize will be fulfilled within approximately 30 days from the date the Sponsor has received all of the required documents in order to fulfill the Grand Prize (ARV of Grand Prize: $75,000).

 720 Weekly Prizes: A four-pack of prizes that includes: One (1) Y0959 Matchbox® Urban Tow Truck, one (1) Y0920 Matchbox® Tractor Shovel, one (1) Y0957 Matchbox® SWAT Truck and one (1) Y0556 Matchbox® Vantom™ vehicle. There will be 60 Weekly Prizes awarded per week for 12 Weeks (ARV: $4.36 each; total weekly prize ARV: $3,139.20). Total ARV of all prizes: $78,139.20.