Frito-Lay Fun-Up Summer Sweepstakes

http://resources.ketchum.com/helpdesk/docs/Frito-LayFun-UpSummerSweepstakesRules62314FINAL.pdf

You may enter on Instagram or
Twitter (the “Site”) by sharing an image of your favorite summer snacking moment using the hashtag #FritoLoveEntry
(the “Entry”). You must have an Instagram or Twitter account or create an Instagram or Twitter account to enter. There
is no charge to sign up for Instagram or Twitter or to follow Frito-Lay

One (1) weekly Sweepstakes winner will be selected and notified every Tuesday in a random drawing from among all eligible Entries received during Giveaway Period. One (1) grand prize Sweepstakes winner will be selected and notified on August 5, 2014 in a random drawing from among all eligible Entries received during Giveaway Period.

One (1) Grand Prize: two (2) Frito-Lay branded sunglasses, two (2) Frito-Lay branded cold drink holders, one (1) Frito-Lay branded woven string backpack, two (2) bags of Lay’s Classic Potato Chips, one (1) Lay’s Fuijifilm camera and one (1) $500 Visa Gift Card (ARV=$582)

Four (4) Weekly Prizes: two (2) Frito-Lay branded sunglasses, two (2) Frito-Lay branded cold drink holders, one (1) Frito-Lay branded woven string backpack, two (2) bags of Lay’s Classic Potato Chips, one (1) Lay’s Fuijifilm camera and one (1) $250 Visa Gift Card (ARV=$332)