Date with a Bond Girl sweepstakes and Instant Win game

www.HeinekenSpysight.com/amoe 
Void in CA, NJ, and TX

The Instant Win Promotion begins at 12:01 a.m. Eastern Time (“ET”) on 9/24/12
 and ends at 11:59 p.m. ET on 11/30/12 or whenever all the instant win prizes
 have been awarded, whichever is sooner.

 The NJ/TX Movie Ticket Sweepstakes begins at 12:01 a.m. ET on 9/24/12 and
 ends at 11:59 p.m. ET on 11/30/12. Potential winners will be selected and
 notified on or about 12/1/12

 The Bond Girl Sweepstakes begins at 12:01 a.m. ET on 9/24/12 and ends at
 11:59 p.m. ET on 10/15/12.

 This promotion consists of three (3) separate and distinct parts:
(1)  a random chance instant win program to win ticket vouchers good for to any
 movie at participating theaters (up to a maximum value of $10) or concession
 cash in all states except NJ and TX (“Instant Win Promotion”);

(2) a random chance sweepstakes to win ticket vouchers good for any movie at
 participating theaters for NJ and TX residents only, (“NJ/TX Tickets
 Sweepstakes”); and

(3) a random chance sweepstakes to win A Date With the Bond Girl in New York on
 November 4, 2012 in all states except California (“Bond Girl Sweepstakes”).

California residents are not eligible to enter the Bond Girl Sweepstakes due to legal
 constraints. New Jersey and Texas residents are not eligible for the Instant Win
 Promotion, and California residents are only eligible to win Instant Win prizes with a
 value of $3.00 or less. Entry into one portion of the Promotion may not constitute entry
 into another (see “How to Enter” section below for details).

 Download the Heineken Spysight game at HeinekenSpysight.com, and play and
 complete the game at Heineken on-premise event. By completing the game you
 are automatically entered into the Instant Win Promotion and if you download the
 game before 11:59 p.m. on October 15, 2012 you will also be automatically
 entered in the Bond Girl Sweepstakes (except residents of CA). If you are a New
 Jersey or Texas resident, you will not be entered into the Instant Win Promotion
 but will instead be entered into the NJ/TX Ticket Sweepstakes and if you
 download the game before 11:59 p.m. on 10/15/12, you will also be entered into
 the Bond Girl Sweepstakes. Data charges charged by your provider will apply.
 Please note that it is not necessary to actually play the game to enter the Bond
 Girl Sweepstakes; you are only required to download it before 11:59 p.m. ET on
 10/15/12.
 (2) You may also enter via the Internet by going to HeinekenSpysight.com/amoe
 (“Website”) and follow the on-screen entry instructions to enter. You must fully
 complete the registration, including your first and last name, date of birth, street
 state of residence, daytime telephone number, including area code and e-mail
 address. Normal time rates, if any, charged by Internet service provider will
 apply. If you enter before 11:59 p.m. ET on October 15, 2012, you will be
 automatically entered in the random draw Bond Girl Sweepstakes (except
 residents of California). You may enter for a chance to win an instant prize as
 often as you wish. If you are a New Jersey or Texas resident, you will not be
 entered into the Instant Win Promotion but will instead be entered into the NJ/TX
 Ticket Sweepstakes and, if you enter before 11:59 p.m. ET on 10/15/12, you will
 also be entered into the Bond Girl Sweepstakes.
 Instant Win Prizes (all states except NJ/TX)
 Movie Ticket Instant Winners: 4,000 instant winners will each receive a movie
 ticket voucher with a value of $10. (ARV all instant winner movie ticket vouchers
 – $40,000). California residents are not eligible to win movie ticket vouchers.

 Concession Cash Voucher Instant Winners: 4,100 winners (in CA only) will
 each receive a concession cash certificate with a value of $3. (ARV: All
 concession cash certificates – $12,300)

 Sweepstakes Prizes
 Movie Ticket Random Draw Winners: 1,000 random draw winners residing in
 the states of NJ/TX will each receive a Bond movie ticket voucher with a value of
 $10. (ARV all random draw movie tickets – $10,000.00)

 Bond Girl Sweepstakes Winner: One (1) grand prize winner will win a trip for
 two from gateway airport nearest winner’s residence to New York to attend an
 event (the exact nature of which is TBD) on 11/4/12. Prize includes round-trip
 coach airfare for two, hotel accommodations for two nights (one room, double
 occupancy), and $500.00 in spending money. (ARV Grand Prize: $5,000.00)