Coors Light EA SPORTS Insider Sweepstakes

http://www.coorslight.com/promos/easportsinsider/home

Grand Prize for National and Local Keyword Entries:

 One (1) Grand Prize: EA SPORTS studio experience. Experience includes a trip for winner and one (1) adult guest to EA SPORTS studio facilities in Vancouver, BC a tour of EA SPORTS studio facilities, and a chance to meet the makers of EA SPORTS video games. Prize also includes one (1) pack of six EA SPORTS games at Sponsor’s discretion, one (1) PlayStation®3 160 GB computer entertainment system with Dual Shock 3 wireless controllers and $5,000 cash, awarded as a check payable to the winner. Approximate Retail Value (“ARV”): $9,205.

 Secondary Prizes for National Keyword Entries:

 Ten (10) First Prizes: One (1) PlayStation®3 160 GB computer entertainment system with Dual Shock 3 wireless controllers. ARV $420; Twenty (20) Second Prizes: One (1) pack of six of EA SPORTS games at Sponsor’s discretion. ARV $360; Three hundred (300) Third Prizes: One (1) EA SPORTS video game title at Sponsor’s discretion. ARV $60.

 Prizes for Local Keyword Entries (also “Secondary Prizes”):
 Eligibility Keyword Prize Qty ARV Entry Period
 (12:00:00am to 11:59:59 pm CT)
 Alabama SPORTS PlayStation®3 160 GB computer entertainment system with Dual Shock 3 wireless controllers 5 $420.00 10/1/11 – 11/30/11
 Alabama SPORTS Pack of six of EA SPORTS games at Sponsor’s discretion. 5 $360.00 10/1/11 – 11/30/11
 Alabama SPORTS Long sleeve t-shirt; Size: XL 5 $10.00 10/1/11 – 11/30/11
 Alabama GAMES PlayStation®3 160 GB computer entertainment system with Dual Shock 3 wireless controllers 2 $420.00 10/1/11 – 11/30/11
 Alabama GAMES Pack of six of EA SPORTS games at Sponsor’s discretion. 2 $360.00 10/1/11 – 11/30/11
 Alabama GAMES Long sleeve t-shirt; Size: XL 2 $10.00 10/1/11 – 11/30/11
 Alabama PLAY Pack of six of EA SPORTS games at Sponsor’s discretion. 2 $360.00 11/1/11 – 12/31/11
 Alabama PLAY PlayStation®3 160 GB computer entertainment system with Dual Shock 3 wireless controllers 2 $420.00 11/1/11 – 12/31/11
 Alabama PLAY Long sleeve t-shirt; Size: XL 2 $10.00 11/1/11 – 12/31/11
 Alabama 2STAGE PlayStation®3 160 GB computer entertainment system with Dual Shock 3 wireless controllers 2 $420.00 11/1/11 – 12/31/11
 Alabama 2STAGE Pack of six of EA SPORTS games at Sponsor’s discretion. 2 $360.00 11/1/11 – 12/31/11
 Alabama 2STAGE Long sleeve t-shirt; Size: XL 2 $10.00 11/1/11 – 12/31/11

 Grand Prize Trip includes round-trip coach class air transportation from a major commercial airport near winner’s residence to Vancouver, BC for winner and one adult guest, four (4) days and three (3) nights hotel standard accommodations (one room/double occupancy), ground transportation to/from hotel/airport/EA Studio. Winner’s guest must be 21 years of age or older. Trip must be completed by 6/30/12. Winner and guest must travel on the same itinerary. The actual value of the trip may vary depending on point of departure and fluctuations in the cost of air transportation. Any difference between the estimated ARV and the actual value of the prize will not be awarded. If winner resides within a 100-mile radius of destination, ground transportation may be provided in lieu of air transportation, and no compensation will be provided for any difference in prize value. Travel dates are subject to availability; blackout dates and other restrictions may apply. Winner and guest are responsible for having valid travel documents including government identification and/or passports. Winner is responsible for all travel expenses not included herein, including airline baggage fees, gratuities, meals, and any other incidental costs or expenses related to participation in this prize. Travel must be booked at least 90 days in advance. Guest of winner must sign and return a travel liability release before travel will be booked. Sponsor is not responsible if event is delayed, postponed, or canceled for any reason. Winner will not receive compensation from Sponsor for event tickets that the winner is unable to use due to cancellation of the event, but tickets may be subject to standard rain-check policies and procedures set by the issuer. Winner agrees that event admission is awarded pursuant to a revocable, nontransferable license that is personal to that applicable winner, and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated or otherwise conveyed. Sponsor reserves the right to remove or to deny entry to Winner and/or his/her guest if either winner or his/her guest violates the previous restrictions or engages in a disruptive manner, or with intent to abuse, threaten or harass any other person at the event.

 Total ARV of all National prizes: $38,605.00