My Coke Rewards Fast and Furious 6 Instant Win game

http://www.mycokerewards.com/instant-wins/fast-and-furious-6-instant-win/29358?

Click section 5c in the rules for free entry
1 Grand Prize: A 50″ LED TV, Home Theater System, and Fast and Furious 6 Blu-ray Combo Pack All details determined by Sponsor, in its sole discretion. Approximate Retail Value (“ARV”): $1,400. The ARV of electronic prizes is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules and the date the prize is awarded or redeemed.
54 First Prizes: A Fast and Furious 6 Blu-ray Combo Pack. ARV: $28.