submit photos of their breakfast plus milk. Individuals will also have the opportunity to post their entries via Twitter or Instagram by posting their photo using the hashtags #MyMorningProtein and #contest.
JUDGING PERIOD: All eligible Entries received throughout each Weekly Entry Period will be judged by a panel of qualified judges based on the following criteria: (i) creativity and of entry and ability to grab the attention of the Milk Life campaign (40%), (ii) quality of entry (40%), and (iii) originality of entry; ability of entrant to create organic and original content (20%) (the “Judging Criteria”). The one (1) entry with the highest score for each Weekly Entry Period will be deemed the potential Weekly Prize winner, subject to verification of eligibility and compliance with these Official Rules. The one (1) entry throughout the Contest Period with the highest score will be deemed the potential Grand Prize winner, subject to verification of eligibility and compliance with these Official Rules
PRIZES (5): Five (5) total prizes available; one (1) prize awarded per Weekly Entry Period, and one (1) Grand Prize awarded at the conclusion of the Contest Period, as specified below.
One (1) Grand Prize [One (1) awarded upon conclusion of the Contest Period] as follows: An annual supply of milk for winner’s child, awarded in some combination of coupons/vouchers, milk delivered by a local processor/brand and/or gift cards that can be used to redeem up to fifty two (52) gallons of milk per year (i.e., per twelve (12) month period) until the winner’s child’s 18th birthday. Minimum Approximate Retail Value (“ARV”) of each grand prize: $250.00. Maximum ARV of grand prize: $4,500.00. Actual grand prize value will be contingent upon the age of winner’s child.
Four (4) First Prizes [One (1) awarded per Weekly Entry Period] as follows: Milk for one (1) year, awarded in the form of a $234 gift card which may be redeemed for approximately fifty-two (52) gallons of milk. ARV of each First Prize gift card: $234.00.
Total ARV of all prizes: $5,436.00.