http://www.serta.com/blog/2014/05/15/get-comfortablewiththat-in-a-snap/
HOW TO ENTER: To enter the Sweepstakes: (a) become a follower of @SertaMattresses on Twitter and/or Instagram; (b) visit a participating Serta iComfort or iSeries retail location (see www.serta.com for participating retailers); (c) snap a “selfie” showing you testing an iComfort or iSeries mattress during the Sweepstakes Period; and (d) share the selfie via Twitter or Instagram. Your shared post must include the photo, the name and city of the iComfort/iSeries retail location, the @SertaMattresses address, and the #ComfortableWithThat and #SertaSweeps hashtags (“Entry”). Failure to include all required information may result in disqualification
PRIZES AND THE VALUE OF THE PRIZES. Fourteen (14) Daily Prizes: Each Prize winner (“Winner”) will receive one (1) Serta iComfort Scrunch Pillow. The approximate retail value (ARV) of each Daily Prize is $79. ARV of all prizes is $1,106