http://www.fiatusa.com/en/500x/
http://www.unlockthextras.com/lavazza/rules.aspx
During the Sweepstakes Period, an eligible entrant must subscribe to the FIAT 500X email list by visiting www.fiatusa.com/en/500x/ and entering his/her information in the “Sign Up For Updates” area
Prizes (500): Each winner will receive one (1) 12-ounce bag of Lavazza Classico Coffee (“Prize”). The ARV of each Prize is $9.99.
Total ARV: The total ARV of all available Prizes is $4,995.