http://boschdaredevil.com/contests/drill-10x-faster-bosch-spade-bit-sweepstakes/
Prize; Approximate Retail Value of Prize: Four hundred (400) prizes will be awarded. Four hundred (400) winners will each receive one (1) 3/4 In. x 6 In. Bosch Daredevil™ Standard Spade Bit (DSB1009) (the “Prize”). The retail value of the prize is approximately $1.58.