http://promo.espn.go.com/espn/contests/jbl/2014/dial_it_up/index?next=home
One (1) Grand Prize: A prize package consisting of a 3-night trip for two to NBA All-Star 2015 in New York, NY between 2/13/15 and 2/16/15 consisting of round-trip coach air transportation from major airport nearest to winner’s residence in the U.S., standard double-occupancy hotel accommodations, two tickets to select All-Star events and ground transportation to/from the airport and the applicable hotel. (Approximate Retail Value (“ARV”) of Grand Prize package: $4,096).
(100) Weekly Prizes (twenty (20) per Weekly Entry Period): Each Weekly Prize winner will receive one (1) JBL branded product, or one (1) JBL/NBA Team co-branded product. Each Weekly Prize winner will have their choice of one of four products (NOTE: Only one NBA-licensed product will be available). Maximum ARV of Weekly Prize: $119.99.
Total Maximum ARV of all prizes to be awarded: $16,095.