https://cocacola.promo.eprize.com/riseup/  enter code ESSENCEFEST
Sweepstakes Prize:
1SWEEPSTAKES GRAND PRIZE:
A trip for 4 people to the 2016 Essence®Festival in
New Orleans, LA scheduled for June 30–July 3, 2016(the “Festival”). Trip package consists of round trip, coach-class air transportation for
4 from a major airport near winner’s home (determined by Sponsor in its sole discretion); 4 nights’ accommodations at
Sponsor’s choice of hotel (single room, quad occupancy or double room, double
occupancy); round trip transportation between airport and hotel New Orleans, LA; 4 tickets to the Festival (seat locations to be determined by
Sponsor in its sole discretion); a $1,000 gift card that may be used for spending money, terms and conditions apply; and travel
agent services. Travel must take place on the dates specified by Sponsor and surrounding
the Festival or winner will forfeit the prize. Winner and guest must travel on same itinerary.
Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole
discretion. No refund or compensation will be made in the event of the cancellation or
delay of any flight. Travel is subject to the terms and conditions set forth in these Official
Rules, and those set forth by the Sponsor’s airline carrier of choice as detailed in the
passenger ticket contract. If trip destination is less than 250 miles from the winner’s
residence, winner will be provided $200 in spending money for driving expenses in lieu
of air transportation. Sponsor is not responsible if Festival or any scheduled event is delayed,
postponed or cancelled for any reason and winner will not be reimbursed for tickets.
Tickets may be subject to issuer’s standard rain-
check policies and procedures. All
expenses, travel, and other costs not expressly stated in the package description above
are the sole responsibility of winner. If winner is a minor (as determined by his/her state of
residence), one of winner’s guests must be winner’s parent/legal guardian. If a guest
of the winner is a minor (as determined by his/her state of residence), winner or another of
winner’s guests must be that minor’s parent/legal guardian and must complete required paperwork on behalf of minor, as applicable. Travel companions must execute liability/publicity releases prior to issuance of prize documents. Restrictions, conditions
and limitations may apply.
Lost, mutilated, or stolen tickets, vouchers or certificates will not be replaced. By accepting ticket prize, winner agrees to abide by any terms, conditions
and restrictions provided by the ticket. Sponsor is not responsible if winner does not use ticket on days of Festival. Approximate Retail Value (“ARV”):
$6,000. The ARV of travel may vary based on airfare fluctuations and distance between departure and destination.
Winner will not receive difference between actual and approximate retail value. The odds of winning the Sweepstakes Prize depend on the number of eligible entries received
during the Promotion Period.

b. Instant Win Game Prizes:

23
FIRST PRIZES(1 per Region):
$1,000 check. ARV: $1,000.

23 SECOND PRIZES(1 per Region):
A pair of headphones. ARV: $
300.

23 THIRD PRIZES(1 per Region):
A mini camera. ARV: $80.

230 FOURTH PRIZES(10 per Region):
A notebook. ARV: $10.

920 FIFTH PRIZES (40 per Region): An
Essence Magazine digital code that can redeemed for online for a one-time complimentary 6-month digital subscription to ESSENCE®
magazine. Only one subscription will be given to each winner. If winner is already a digital subscriber to ESSENCE® magazine, then the complimentary 6
months will be added to the end of his or her subscription term. Each winner will be given a unique digital code in order to access the 6-month digital
subscription. The digital code can only be used once and only to redeem the 6-month digital subscription. Essence reserves the right to de-
activate any and all codes for suspicion of fraud or for any other reason. The 6 month subscription will start on the day the consumer goes
to the URL provided to claim the prize.
Sponsor and Administrator are not responsible for complaints or issues regarding codes
(claims that code is invalid, insufficient, etc.) and winner should address any such issues
with the issuer of the code.
ARV: $10.

92
SIXTH PRIZES (4 per Region):
$5 Arch Card®, terms and conditions apply. ARV: $5.

May 13 1:02 pm