https://blog.lids.com/fitted-santa-giveaway/
PRIZES: One (1) Grand Prize Winner will receive “Hats for a Year”, which will be awarded in the form of one (1) two thousand five-hundred-dollar ($2,500 USD ) Lids gift card (“Grand Prize”). Up to twenty-four (24) Weekly Winners will receive certain other random prizes, such as in-store gift cards, hats, hat pins, and other prizes (“Weekly Prizes”), not to exceed $50 USD each. The combined approximate retail value of the Grand Prize and Weekly Prizes is three thousand seven hundred dollars ($3,700 USD).