-register and you’ll get 1,000 points. You can get another 1,000 points by taking a survey as well. They have a coupon for a free Frozen Juice Concentrate product for 1,900 points, and also a coupon for a free bottle of Old Orchard Juice for 2,000 points, so you can get one of those coupons for free.
Update– There is a new survey here where you can get another 500 points as well.