Prizes and Determination of Winners.

(a) Clues: The prize for solving each clue will be a $10 gift certificate to www.playfairtoys.com. The winner will be the first person to correctly solve clue and submit the answer via the official clue form. If more than one person solves the clue within 24 hours of its publication, then one winner will be selected at random from the first 10 entries received.

Only one entry per clue or puzzle per person.

Big Mystery Grand Prize: One Grand Prize of $1,000 will be awarded to the first person who correctly solves the mystery of the answer to Snowflake’s question. The entry form for the Big Mystery will be available after December 15, 2009. If more than one person submits a correct answer prior to the contest end, then one winner will be selected at random from all correct answers submitted before the contest end.

7. Prizes. The Grand Prize winner will receive $1,000 US.

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5 entries
Prizes, Approximate Retail Value (”ARV”) & Odds: :

One (1) Grand Prize: 1,000,000 miles from Delta Air Lines (ARV: $20,000).

One (1) First Prize: 250,000 miles from Delta Air Lines (ARV: $5,000).

Four (4) Second Prizes: Dell Laptops (ARV: $1,000).

One hundred (100) Third Prizes (one per day): Gogo® Inflight Internet 30-day pass (ARV: $49.95) Total ARV of all prizes is $33,995. Winner must have a Delta SkyMiles number in order to receive a miles prize.
To obtain a SkyMiles number, visit delta.com/skymiles or call 1-800-323-2323 (there is no charge or fee to obtain a SkyMiles number)

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PRIZES:

A. Grand Prize (1): One (1) 46″ Sony – BRAVIA / 46″ Class / 1080p / 120Hz / LCD HDTV; one (1) all-in-one Sony – BRAVIA 1000W 5.1-Ch. Home Theater System with 5-Disc Upconvert DVD Player Model: DAV-HDX589W; and one (1) Wii Gaming Console. The total Approximate Retail Value (”ARV”) of the Grand Prize is $5,030 US (including shipping and installation).

B. First Prize (1): One (1) Family Vacation for four (4) to Oahu, Hawaii. Trip includes Trip includes round-trip coach class air transportation from First Prize Winner’s residence to Oahu, Hawaii, four (4) days/three (3) nights standard hotel accommodations (one (1) room, quadruple occupancy, a compact rental car and $300 in spending cash (awarded as a check). The total maximum ARV for the First Prize is $5,000 US. If First Prize Winner is at least 18 years of age but still considered a minor in his/her jurisdiction of residence, his/her parent or legal guardian must fulfill all requirements imposed on Prize Winner set forth herein and accompany him/her as one (1) of the three (3) guests permitted on the trip. If First Prize Winner resides within a 100-mile radius of destination, ground transportation will be provided in lieu of air transportation and no compensation or substitution will be provided in lieu thereof. Actual value of prize may vary based on point of departure and location chosen. Any difference between stated value and actual value will not be awarded. Car rental is subject to certain terms and conditions specified by car rental agency. Travel must be completed by 12/31/10 or prize will be forfeited and Sponsor will have no further obligation to such First Prize Winner Air transportation may require connecting flights. Sponsor reserves the right to require all travelers to fly on certain days of the week, and/or at certain times of the day or night, and/or on certain airline carriers. Hotel accommodations will be at Sponsor’s choice of hotel. Trip is subject to availability and confirmation of reservations. Flight details are subject to space availability, and airline carrier’s regulations and conditions apply. The trip may not be combined with any other offer, and travel may not qualify for frequent flyer miles. First Prize Winner and guests must travel together on the same itinerary. Any identification and travel document requirements associated with air travel are the Prize Winner’s and each guest’s sole responsibility. Promotion Parties are not responsible for lost or mutilated travel documents or tickets, and none will be replaced. Airline tickets are non-refundable, non-transferable, and are not valid for upgrades. In the event the trip is unable to take place as scheduled, for reasons such as cancellation, preemption, postponement or unavailability, or for any reason, Sponsor shall, at Sponsor’s sole discretion, determine what (if any) substitute prizing will be awarded and shall have no further obligation to First Prize Winner. Each guest must be of legal age of majority in his/her jurisdiction of residence (and at least 18), unless accompanied by his/her parent or legal guardian and must sign a liability/publicity release prior to issuance of travel documents must sign and return release on behalf of such child or legal ward and travel with such minor on trip as one of the guests. Travel arrangements must be made through Sponsor’s agent, on a carrier of Sponsor’s choice. Travel is subject to availability. Certain blackout dates and travel restrictions may apply. All federal, state and local taxes and all other costs associated with prize acceptance and use not specified herein as being provided, including luggage fees, ground transportation, meals, souvenirs and gratuities are the sole responsibility of the First Prize Winner.

C. Second Prizes (750): Second Prize winners will win one (1) of the following (as determined by Sponsor in its sole discretion):

(50): A SpaFinder gift card. ARV: $150 each.

(50): A Home Depot gift card. ARV: $100 each.

(200): A Starbucks gift card. ARV: $20 each.

(200): $25 AMC movie gift cards. ARV: $25 each.

(50): An American Express gift card. ARV: $50 each.

(100): An Amazon.com gift card. ARV: $25 each.

(100) The Shack (Radio Shack) gift card. ARV: $50 each.

Total ARV for all prizes is $41,530 US.

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Limit up to six entries per person

Prize and odds of winning: One (1) $1,000 shopping spree at SJK.com. Approximate retail value of the shopping spree is $1,000.

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TEXT MESSAGE ENTRY METHOD. You may enter by visiting participating JCPenney stores located in the United States during official store hours, looking for the Van Heusen display and texting the keyword displayed to 65579 as instructed on the display. All text entries for Prize Period #1 must be received between 12:01 a.m. EDT on September 13, 2009 and by 11:59 p.m. EDT on October 15, 2009. All text entries for Prize Period #2 must be received between 12:01 a.m. EDT on October 16, 2009 and by 11:59 p.m. EST on December 1, 2009. All text entries for Prize Period #3 must be received between 12:01 a.m. EST on December 2, 2009 and by 11:59 p.m. EST on February 7, 2010. Limit one (1) entry per person, per mobile telephone number, per Prize Period.

ENTRY VIA EMAIL. As an alternate means of entry (the “AMOE”), you may enter this Sweepstakes by email one (1) time, per email address, per Prize Period, for a total of up to three (3) entries during the Entry Period by emailing your name, address, date of birth, and phone number to fansweeps@themarketingarm.com. Entrant must be the registered subscriber of the email account by which the entry is made.

Grand Prize #1: Two (2) Grand Prize #1 Winners will each receive the first grand prize (the “Grand Prize #1”) consisting of a trip for two (2) to the NFL Legends Invitational Golf Tournament, taking place November 13, 2009 through November 17, 2009. Winners each with one (1) guest will arrive in Monterey, CA on November 13, 2009 and depart Monterey, CA on November 17, 2009. Trip includes round-trip coach airfare for two (2) (Approximate Retail Value (“ARV”) of Airfare: $1,600); Ground Transportation to and from the airport for two (2) (ARV of Ground Transportation: $300); Four (4) nights, one (1) room, double occupancy stay at Spanish Bay Hotel (ARV of Hotel Accommodations: $2,400); Welcome Reception Access for two (2) (ARV of Tickets: $500), NFL Legends Pedestal Award Presentation Access for two (2) (ARV of Tickets: $500), attendance at the Sunday Gala Dinner for two (2) (ARV of Tickets: $500), attendance at the Monday Golf Tournament Awards Dinner for two (2) (ARV of Tickets: $500), and three (3) days of golf with NFL Hall of Fame members (members to be determined in Sponsor’s sole discretion), one day on each of the following courses: Pebble Beach, Spyglass Hill and Spanish Bay (ARV of all Rounds of Golf: $1,200); box lunch provided on golf course each day; and $5,000 check for tax offset. Winners and travel companion must travel on the same itinerary and in accordance with the itinerary provided by Sponsor. All winners and travel companions must be 18 years or older. Grand Prize #1 not available to minors. TOTAL ARV OF GRAND PRIZE #1 PACKAGE: $12,500.

• Grand Prize #2: One (1) Grand Prize #2 Winner will receive the second grand prize (the “Grand Prize #2”) consisting of a trip for two (2) to the Championship Game Weekend in Miami, FL, taking place February 4, 2010 through February 8, 2010. Winner and one (1) guest will arrive in Miami, FL on February 4, 2010 and depart Miami, FL on February 8, 2010. Trip includes round trip coach airfare for two (2) (ARV of Airfare: $2,600); Ground Transportation to and from the airport for two (2) (ARV of Ground Transportation: $400); Four (4) nights, one (1) room, double occupancy stay at hotel to be chosen by Sponsor in its sole discretion (ARV of Hotel Accommodations: $1,000); Two (2) tickets to PFHOF Luncheon on February 5, 2010, (ARV of Tickets: $2,400), Credentials to attend the PFHOF Selection Show on February 6, 2010, and Two (2) tickets to Super Bowl XLIV at Landshark Stadium (ARV of Tickets: $2,000) and $5000 check for tax offset. TOTAL ARV OF GRAND PRIZE PACKAGE #2: $13,400.

• Grand Prize #3: One (1) Grand Prize #3 Winner will receive the third grand prize (the “Grand Prize #3”) consisting of a trip for two (2) to the Pro Football Hall of Fame Enshrinement Weekend taking place August 6-9, 2010. Winner and one (1) guest will arrive in Canton, OH via Atlanta, GA on August 6, 2010, and depart from Canton, OH, on August 9, 2010. Trip includes round trip coach airfare for two (2) (ARV of Airfare: $1,000); Ground Transportation to and from the airport for two (2) (ARV of Ground Transportation: $300); 4 nights, one (1) room, double occupancy stay at a hotel to be chosen by Sponsor in its sole discretion (ARV of Hotel Accommodations: $600); Two (2) Passes to attend HOF Parade (ARV of Tickets: $17.00); Two (2) tickets to attend Friday night Jacket Ceremony/Dinner (ARV of Tickets: $240); Two (2) tickets to attend Saturday PFHOF Induction Ceremony (ARV of Tickets $300); Two (2) tickets to Saturday night Dinner (ARV of Tickets: $100); Two (2) Tickets to HOF Game (ARV of Tickets: $120) and $5000 check for tax offset. TOTAL ARV OF GRAND PRIZE PACKAGE #3: $7,677.

TOTAL ARV OF ALL PRIZES: $33,577

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